TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

Webbiquity

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Ranking 79

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 136

Social Media Branding Brand Identity Media 136

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. I do understand though. The output is the same.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. What is localized social marketing? Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Search for keywords related to your product or service and see what other businesses rank for them.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Brandwatch Marketing

OCTOBER 25, 2023

In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. The average ROI for social media ads is 0.86.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space.

Social Media 101

Social Media Tools Media Buyer Personas 101

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario? Analyze The Trends.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors. We just wanted to know what worked.

Social Media 105

Social Media Analysis Media Twitter 105

Sprout Social

MARCH 25, 2024

This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Are they going after niche keywords or broader hashtags? Better yet, compare their metrics with your own to benchmark performance and set realistic goals.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Koroberi

APRIL 9, 2024

This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers. But while the brand ranked well in the SERPs for technical keywords, they lacked visibility for broader keywords that tended to get more search volume.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Tools 232

Tools Social Media Social Networks Work Management 232

Contently

FEBRUARY 14, 2023

Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. What is search intent? For example, is the person looking to buy an item?

Intent 194

Intent Optimization Google SERP 194

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Finally, several tools enable you to combine results from Google Analytics with data from social networks and other sources in customizable dashboards, to better visualize your performance and support data-driven decisions.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

Social Media 106

Social Media Media Business Work Management 106

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. For ClearVoice, this means regular reviews that align our content with current SEO standards, audience expectations, and competitive benchmarks. How well is it resonating with the people we aim to reach?

Process 52

Process Content Analysis Advertising Benchmark 52

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Animalz blog

FEBRUARY 25, 2024

Most keywords in most industries are heavily contested. Determine channel benchmarks. Set a benchmark for each channel’s conversion rate using data from online research tools like Perplexity , industry reports, or a content marketing agency like Animalz. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Period over Period Organic Traffic Growth.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Work Management 106

Work Management Branding Brand Identity Customer Satisfaction 106

Sprout Social

JULY 11, 2022

Before you start your audit, think about your business and social media goals , and the role YouTube plays in achieving them. Tracking your follower growth can tell you about the health of your channel, benchmark what solid growth looks like for your brand and more. Name each title with helpful keywords that searchers may use.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. YouTube analytics and benchmarking Tools. YouTube keyword tools for SEO. Ahrefs YouTube Keyword Tool. Sprout Social.

Youtube 107

Youtube Tools Social Media Keywords 107

Outgrow

MAY 21, 2021

In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. Optimize your website with their Site Audit, analyze your competitors with their Site Explorer, or find out what your customers are searching for with their Keywords Explorer. . 1. Benchmark Email .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139