ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. An in-person event is an invaluable part of a Demand Generation Strategy. It’s simple.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

OCTOBER 30, 2014

For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

Vidyard

JULY 28, 2021

According to our Video Benchmark Report , adding CTAs to videos is considered one of the most important features that a video platform can offer. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Banners are a great way to catch viewers before they drop off.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.".

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Adobe Experience Cloud Blog

APRIL 19, 2017

My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach. What are my key KPIs and how am I going to report on them?

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Engagio

SEPTEMBER 20, 2021

We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target. Identifying and reaching target accounts. Odds are, you already have a list of accounts that you’re going after (and if you don’t, read all about how to make segmented account lists here !),

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. Average Engagement for Different Lengths of Video Chart via the 2021 Video in Business Benchmark Report. Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Focusing on what makes your prospect happy can alleviate some of the “us vs. them” tension that arises between sales and marketing.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Here's a bunch. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Televerde

SEPTEMBER 11, 2019

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Always think in terms of developing the right message, targeted to the right person, and at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. .”

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

TrustRadius Marketing

JANUARY 5, 2018

The strategy that leaves the most objects on the wall entirely depends on the organization, its target market, and its approach. What Is Account-Based Marketing? ABM deployments require the sales, marketing, and customer relationship teams within an organization to converge in order to target specific prospective customers.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing & Strategy 40

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel. Free Benchmark, Grader, or Survey.

Top of Funnel 48

Top of Funnel Marketing Websites Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 20, 2017

The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Conversely, marketing is more involved in developing account lists and supporting the sales team throughout the entire customer lifecycle, as opposed to its traditional top-of-the-funnel focus.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JANUARY 15, 2014

Lead generation can help your sales teams spend more time selling and less time with administrative tasks and prospecting, because you are giving them warm, well qualified leads. Download the guide now and light a fire under your lead generation strategy! Demand Generation'

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Rollworks

MARCH 27, 2019

However, it's important your ABM solutions have these baseline features: You likely have a target account list , but B2B buying decisions are made by groups of people and individuals within the company, so you need to ensure you are influencing the right ones. Do you use IP-based targeting or cookie-based targeting?

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Although the name ABM (account-based marketing) may seem like it’s all about account metrics there’s actually a lot more that goes into tracking a successful ABM campaign. Do you use IP-based targeting or cookie-based targeting? This is the most important technical question you should ask your provider.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. The Benchmark study found that this maturity had a significant impact on an organization’s results.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Data-driven targeting is better for marketers because it creates a better experience for our audiences. By all means, get your demand generation team on board! At LinkedIn, I meet with our demand generation team and ad operations team on a bi-weekly basis. Be a Cross-Functional Partner. Document Your Strategy.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Walker Sands

JULY 16, 2019

According to TOPO’s 2019 Account-Based Benchmark report , one in five accounts targeted through ABM created a new sales opportunity, far surpassing success rates for traditional mass marketing and funnel-based approaches. Define your voice – ABM lets you target specific customers with content that speaks directly to them.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Ambal's Amusings

JULY 22, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience. Targeting/Reach.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Have you just released an industry benchmark?

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

MARCH 21, 2013

by Amy Guarino At Marketo, we often say that we’ve made the technology easy, but marketing is still hard. Given the power behind marketing automation software solutions , clients now need to think more thoroughly and strategically about who they are targeting. In order to know who to target, you need to know about those leads.

Demand Generation Agencies 48

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 48

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

MAY 15, 2013

So you turn to me (your friendly Marketo Consultant) and ask what additional functionality does marketing automation offer to help me create more revenue/profit? At some level of the organization you will want to look at this but at a demand generation level you will likely want to assume this variable is constant.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Automation Services 48

Vidyard

NOVEMBER 11, 2016

Engagement soared with a 400% lift over previous benchmarks. Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. Finalists: Cisco, Marketo. Video Marketing Trailblazer. Winner: Bisk Education.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

The ROI Guy

AUGUST 3, 2011

Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. The Email Marketing ROI Calculator is an excellent, useful tool (an elaborate form) even if you never get the benchmark information. Here’s an example of this in action.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168