Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 89

ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. . Expertise: Next generation growth marketing.

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. Over to you.

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Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue.

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Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it.

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Demand Generation Demand Generation Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer' Have you started to see any of these trends?

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Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. Several third-party lead generation programs may be used to help generate new leads. Accelerate More Leads from Specific Segments.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

MARCH 29, 2019

Indeed, Sirius Decisions finds that 93% of B2B companies consider ABM to be extremely important for their success in driving more revenue. Without this step, it’s impossible to define target account lists and prioritize accounts. Another roadblock is building the right target account list to support the strategy.

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Account Based Marketing Ideal Customer Profiles ABM Marketing AI 133

Adobe Experience Cloud Blog

MARCH 8, 2017

So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM.

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Account Based Marketing ABM Sales Qualified Leads SMB 131

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. Finally, “fit indicators” show you how likely each account is to turn into an opportunity.

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Account Based Marketing ROI Lead Ranking Work Management 132

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Marketo Account Based Marketing B2B Thought Leadership ABM 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

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Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Adobe Experience Cloud Blog

JULY 13, 2018

Who would have thought when this idea was hatched that the nominations would flood in the way they have? Kendall Brown, Manager, Global Demand Generation, Verizon. Michael Barber, SVP and Chief Creative Officer, Godfrey B2B. Shannon Renz, Senior Director, Demand Center – Marketing Operations, SAP Ariba.

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B2B Thought Leadership Class CMO Thought Leadership 116

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

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Intent Data Intent Email Marketing Social Marketing 129

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

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Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. Demand generation/lead generation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. mid-market leadership may be up for grabs. A few interesting trends stood out: revenue growth is accelerating. SalesFusion did just take an $8.25 We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 25, 2009

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. What are three metrics that B2B marketers should care about and why?

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

Demand Generation/Field Marketing: Outbounding email templates should be a part of every demand gen campaign. Start with an audit—dust off your sales playbook, review your sales process, and get feedback from sales leadership. Here is an example taxonomy: Outbound—B2B. Finally, don’t just “set it and forget it.”

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.

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Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) And there’s more to come.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Hear me out.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

LEADership

MAY 27, 2014

Part of this challenge is the common perception that Marketing is a cost-centre rather than a revenue source, particularly for a B2B company. In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo.

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CMO Marketo B2B Marketing B2B Thought Leadership 40

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns.

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Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). ” Traditional demand generation vs. the ABM model. How he got here.

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CPO DemandBase Account Based Marketing ABM 71

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Engagio

SEPTEMBER 20, 2021

We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target. Identifying and reaching target accounts. Odds are, you already have a list of accounts that you’re going after (and if you don’t, read all about how to make segmented account lists here !),

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71