Contently

DECEMBER 3, 2019

The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? After a hiatus, Ask a Content Strategist is back by semi-popular demand. Why most gated content fails.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Stevens & Tate

OCTOBER 5, 2021

It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. What kinds of content did you post? –

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Stevens & Tate

AUGUST 29, 2022

For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. You need to know what your UVP is because it will inform all of the content that you create for your website. Set benchmark metrics.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Sales Engine

OCTOBER 2, 2015

That means starting digital conversations through email, social, and search with tons of content. 38% of B2B companies said that their content marketing was effective. 47% of B2B companies have a DEDICATED content marketing group. 38% of B2B companies said that their content marketing was effective. And it starts now.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

The ROI Guy

JUNE 27, 2018

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. As this shift has occurred, we noticed a need to throw away the old thinking. 3) Prescriptive – A canned sales pitch or demo is less than effective.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. Increasing engagement also allows companies to build solid customer relationships by: Sharing expertise and relevant knowledge. eBooks, guides, and white papers.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. Your content needs to stand apart from the crowd and be better.

Paper 40

Paper Marketing Budget Demand Generation Agencies Storytelling 40

Stevens & Tate

AUGUST 29, 2022

For example, maybe you’re redesigning your site because you want to update its look; however, your content is actually very effective at drawing in visitors and capturing leads. You need to know what your UVP is because it will inform all of the content that you create for your website. Set benchmark metrics.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. to fill out before they finally get that content. And the content? Diverse Content.

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Buyer Research. Conversion Optimization. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Often, mistargeted or irrelevant content and messaging contributes to campaign failure. Forgetting to Optimize Content for a Mobile Reader. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. to fill out before they finally get that content. . And the content? Diverse Content.

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. B2B Content Marketing: Easier Said Than Done? So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Several studies clearly demonstrate the dominance of social networks in content marketing. The preferred social network.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Onalytica B2B

DECEMBER 7, 2017

1) Do you know who your relevant influencers are? They may be the mid-tier influencers that are relevant, have some authority within the industry, drive engagement, but their follower numbers are not so high that they’re difficult to engage. Are they co-creating content? 2) Conducting a benchmark audit.

Planning 198

Planning Work Management SME Budget Programs 198

The ABM Agency

MAY 16, 2023

Additionally, you’ll learn about crafting custom journeys for each decision maker by tailoring messaging according to pain points and benchmarking engagement with emails & webinars. In summary, conducting in-depth intelligence research is a critical component of any successful account-based marketing campaign.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

DealSignal

APRIL 27, 2023

Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. This approach allows businesses to meet prospective buyers at the right stage of their journey and deliver relevant messaging that resonates with their interests and preferences.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

The ROI Guy

MAY 11, 2017

Unfortunately, sales and marketers are leveraging the same old one-size-fits-all traditional white papers / content in reach-out / nurturing campaigns, and stale company / product-centric pitches to power sales conversations. Why Interactive Content is the best Engagement Fuel? and “Why Now?”.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The Marketing Blender

APRIL 5, 2022

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. Typically, it requires a lot of content, quite a bit of research, and a healthy budget. Focus on creating great content. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100

Strategic-IC

NOVEMBER 17, 2021

It’s treating a specific account as a market of one, and giving the account and all the key people within the account a hyper-personalized, relevant experience at every step in the journey. Get those benchmarks in place and set those expectations as an organization. The aim of your content should be to educate and inform.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SnapApp

APRIL 17, 2015

In a world filled with mindless cat videos and memes, it gets pretty difficult to effectively reach audiences with your content. Don’t get me wrong – I love Manny the Frenchie as much as the next person and that dress is definitely white and gold. SnapApp and interactive content helped IHI determine conversation readiness.

Conversion 48

Conversion Blast Campaigns Content Advertising Benchmark 48

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications. Free e-books or White Papers.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

SnapApp

MAY 12, 2015

Content loading. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content. is pretty spot-on decision-stage content. or “Which pricing package fits my needs?” Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications. Free e-books or White Papers.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

SmartBug Media

NOVEMBER 10, 2021

When setting goals regarding conversion rates, do your research and find out what the industry benchmarks are for setting conversion rates. Relevant: Ensure the goals you set are relevant to the overall goals of the business. Use these gap terms to produce new content potentially “stealing” traffic from your competition.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. Create content that counts. Quality matters, especially when it comes to B2B web content. For this, conduct a content audit either manually or with automated software.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52