Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. laws means even marketers who only market within the U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. The link(s) must live in the website’s footer. During the ‘Internet 1.0’

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Porch Group Media

OCTOBER 25, 2021

While Apple has long been an advocate of consumer data privacy, this latest update is causing a stir among marketers and agencies who rely on these first-party data insights to reach Apple consumers. Let’s dive into what these privacy updates mean for your email marketing and how you should respond.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Porch Group Media

FEBRUARY 2, 2022

Since the start of the pandemic, consumer behaviors have radically changed. With online shopping and home delivery more popular than ever, it’s important for brands to refine their email marketing strategies. Related Post: The Current State of Email Marketing 2022. Learn what metrics you should be measuring in 2022.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. To put it simply, email is the most important channel in today’s marketing playbook. How will this impact retail marketers?

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. User behavior models are created using aggregated data from users who have agreed to personalized ads.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

Brightedge

JULY 22, 2022

Customer behavior is less transparent. Customer Behavior Is Less Transparent. Digital marketing ushered in an unprecedented era of personalization. Tracking technologies gave us the ability to connect a user’s actions to past, present and future behaviors. Soon, however, data privacy will no longer be just good business.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Litmus

FEBRUARY 4, 2022

In order to get better results through email experiences, Kickdynamic harnesses the power of AI-driven recommendations with the help of CRM data ( think zero and first-party data ), behavioral insights, and subscriber-related factors such as popular products, sales or promotions, subscriber location, or even weather conditions at the time of open.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We get that. We appreciate that. We support that.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

MAY 11, 2023

It was also meant to standardize privacy laws across member EU nations. GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law.

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Start the change today.

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Nevertheless, she views the Privacy Sandbox proposals as a step backwards.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 124

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 124

Convert

APRIL 21, 2021

Right to opt-out of behavioral advertising. Consent obtained prior to direct marketing. It is not too early to start CDPA compliance efforts as more states, such as New York and Washington, begin to enact consumer privacy protection laws. Right to data portability (i.e., Right to correct errors in personal data.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. That’s what omnichannel marketing is all about.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Digilant

MARCH 11, 2020

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). What does this mean for media buyers?

Privacy Protection 52

Privacy Protection Privacy Amazon Opt-out 52

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Post-click behavior (e.g. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112