B2B Customer Experience: Balancing the Human Factor with Technology
Vision Edge Marketing
MARCH 26, 2024
From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.
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