Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

Work Management 91

Work Management Marketing Management Organization Budget Programs 91

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 102

Top of Funnel Work Management Verticals Marketing Management 102

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. In this article, I’ll dive into “Proposition” and explain why aligning your organization’s efforts with a focused vision, positioning strategy and value proposition matters.

Advertising Agencies 94

Advertising Agencies Organization Paid Search Agency Work Management 94

Valasys

FEBRUARY 12, 2024

This article delves into the typical integration hurdles, with a unique emphasis on warehouse management, and introduces VentorTech as the final method to surmount these barriers. Navigating Warehouse Efficiency Challenges The Inventory Conundrum Efficient warehouse management is pivotal for business achievement.

Enterprise Management 40

Enterprise Management Marketing Management Merchandising Barriers 40

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” But Wait, There’s More!

Work Management 307

Work Management Research Marketing Management Paid Search Agency 307

SendX

AUGUST 13, 2020

Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To overcome these challenges, focus on: Addressing these barriers.

CMS Development 103

CMS Development Allocation Budget Programs Business 103

Martech

JULY 1, 2022

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

Enterprise Management 88

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 88

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. SalesReach (communication software for sales professionals). Which is fine.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

B2B Marketing Directions

AUGUST 13, 2022

Source: Emerald Publishing Limited Marketing leaders are under constant pressure to grow revenues. In fact, most marketing leaders now acknowledge that revenue growth is the raison d'etre of the marketing function. However, most of these resources focus on how to use individual marketing techniques or tactics to generate growth.

Organization 52

Organization Marketing Management RFP Barriers 52

Customer Experience Matrix

JULY 1, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%).

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 110

Marketing Automation Services Marketing AI Marketing Automation Work Management 110

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Contents 1. Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. First, ask the show’s management who is providing lead retrieval.

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. Lack of Education (26%).

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand.

B2B 118

B2B Demand Generation Agencies RSS B2B Thought Leadership 118

Oktopost

FEBRUARY 12, 2024

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. What is the Smarsh integration?

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Martech

JULY 12, 2023

The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February. New guidance. Get MarTech! In your inbox.

Work Management 86

Work Management Marketing Management Privacy Advertising Agencies 86

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

B2BMarketing.net

APRIL 10, 2024

In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. Shifts in perception of what sustainability is Paul says the journey of sustainability in B2B marketing has been multifaceted.

Marketing Management 40

Marketing Management Paid Search Agency Transparency Marketing & Strategy 40

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. Recent advances in AI (artificial intelligence) have transformed closed captioning software for live events. And what should you look for when choosing the right software? But it’s a must-have tool for every event.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Zoominfo

AUGUST 31, 2020

Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. 2) Vendor Viewpoint: Beta Testing AI Is Iterative GPT-3. 2) Vendor Viewpoint: Beta Testing AI Is Iterative GPT-3.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Social Media Manager. Social media managers are the closest to their brand’s audience. For instance….

Organization 118

Organization Work Management Eye-Tracking Advertising Benchmark 118

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Sword and the Script | B2B

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Martech: goals, pain points, barriers and benefits. 31% said optimizing marketing campaigns.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Salesforce Marketing Cloud

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. Does anyone in your organization use spreadsheets or other manual methods to store information? Download the guide 1.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Tony Zambito

NOVEMBER 2, 2016

Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Digital disruption can affect both consumer and business markets simultaneously.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

ClickZ

JUNE 30, 2020

AI solutions are starting to be introduced by organizations across many industries and fields. You need to explore and test the different tools and solutions available to you. Many have concerns over vendors, integration ability, cost, and privacy and regulatory issues. Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. Data Integration.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52