The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. Discuss pain points, share tools and tips, and offer more than the sales pitch.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Sprout Social

AUGUST 19, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly encompasses the process of buying and selling goods online. The model is convenient, but it’s far from perfect.

Stats 133

Stats Examples Tips Top of Funnel 133

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. It’s a noisy market, and many prospects have already been burned by clunky, practice management solutions that overpromise and underdeliver. When the value exchange is self-evident, the marketing defense barriers fall.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Ranking 84

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals. No problem.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

Sprout Social

FEBRUARY 2, 2023

They get the reps in and make content all the time. By posting every work day, she could identify which content types generated the highest impressions and engagements. Talk like a real person behind the screen and avoid a sales-y approach.” This year, they’re expanding their focus to YouTube using the same method.

Social Media 110

Social Media Media Business Viral Marketing 110

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Vidyard

SEPTEMBER 15, 2015

Marketers are already realizing the benefits of online video content as a better way to engage audiences, but there’s a huge untapped opportunity for video in B2B sales to not only build better relationships and close more deals but to do it more efficiently than ever,” said Michael Litt, CEO and co-founder of Vidyard. “On-demand No problem.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

“Marketers are already realizing the benefits of online video content as a better way to engage audiences, but there’s a huge untapped opportunity for video in B2B sales to not only build better relationships and close more deals but to do it more efficiently than ever,” said Michael Litt, CEO and co-founder of Vidyard.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

B2B Thought Leadership 108

B2B Thought Leadership CMO B2B Sales Paid Search Agency 108

markempa

DECEMBER 19, 2016

The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. Inbound (Marketing) Isn’t Enough ” is an example of a top-of-the-funnel video. It’s ungated and published on YouTube and Twitter. “ Rethink Marketing Automation ” is an example of a mid-funnel video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Eric Mower + Associates

DECEMBER 19, 2018

But it’s not enough to create a blog or post an occasional YouTube video. How can we make their trip planning process easier? What questions come up in the booking process? These details include demographics, psychographics, pain points, everyday concerns, aspirations and barriers to booking. Planning travel?

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. The proliferation of user-generated ‘record-and-share’ videos across the entire business is the new norm. The Number of User-Generated vs. Produced Videos 1.1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Oktopost

APRIL 18, 2022

The Brutal Truth About Sales & Selling. They offer several valuable benefits for marketers, including: Low Barrier to Entry/High ROI. Lead Generation. Apple Podcasts | Spotify | YouTube. B2B Growth is an interview podcast with a host who has an extensive background in sales and marketing. Behind the Post.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Metadata

JULY 21, 2022

Customizable: Because Instagram Ads is run through Facebook Ads Manager, you get all the benefits of Facebook Ads, including user-friendliness, customizability, and versatility. High CPC: While Instagram may generate lots of clicks, it also has a higher CPC. Cost-effective: You only pay when people watch with YouTube’s TrueView ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

FEBRUARY 18, 2020

Close to 40% of marketers list their top priority in 2020 as generating leads. They're facing a technology barrier that's preventing them from measuring their work. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

NetLine

OCTOBER 12, 2018

Sometimes, lack of training can be the greatest barrier to understanding more complex martech. If you and your team have already exhausted the YouTube training method and customer support isn’t giving you what you need, chances are, there are other solutions that can make your life easier. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Ranking Lead Scoring 53

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

AUGUST 30, 2016

Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. If you didn’t know, YouTube is the second largest search engine in the world. Capitalize on the low barrier to entry.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Another example is to create automated program templates such as an event management or lead nurturing template.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Vidyard

JUNE 17, 2015

It is an amazing time to be in sales. According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Marketing Insider Group

MARCH 9, 2021

Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. However, not all companies are embracing this, as only 60 percent said they prioritize audience needs over sales and promotional messaging. If you do that, you don’t have to use salesy language or tactics to hook them.

Product 53

Product Content Marketing Lead Ranking Planning 53

Buffer

MARCH 30, 2022

Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and generating nearly two trillion in revenue.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. seconds over the past two decades.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. But that needn’t be a barrier to social media success. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Optinmonster

APRIL 11, 2024

Unless you have access to their inbox, marketing to those leads and making sales is going to be a lot harder. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics. Generating leads on Twitter comes down to offering value.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

Parse.ly

APRIL 7, 2022

Thankfully, the barrier to entry is no higher than having a smartphone and something to say, along with a clear understanding that creating marketing videos doesn’t mean you need the best equipment or a trained on-screen personality to perform for you. . Source quality stock footage, stills, and user-generated content.

Resources 52

Resources Video Marketing Planning Work Management 52

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started.

Paid Content 96

Paid Content Mobile Advertising Budget Programs Mobile Marketing 96

Integrated B2B

FEBRUARY 6, 2019

Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. Generating the content doesn’t have to be difficult – at least, not if you’re used to working with engineers, scientists and other technically-minded people.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. They eschew traditional marketing tactics in a few ways. Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Adobe Experience Cloud Blog

MARCH 8, 2010

The Sales 2.0 Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. The Basics of Sales 2.0.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Video sales letters. Videos are usually embedded within the page using a standalone video player like Youtube or Wistia. But there's another option that can be a hidden gem for your online business. Video landing pages.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Source quality stock footage, stills, and user-generated content.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Outbrain

JUNE 4, 2020

And he wastes no time jumping into the tactics, even offering himself up as a go-to resource… but only if you have one thing — find out what that is in the videos below. You know, you have a cost reduction, so the barrier-to-entry financially is, you know, 40% cheaper. eCommerce and Lead Generation?

Video Marketing 49

Video Marketing Planning Tips Burn Rate 49

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. If you know how to make the most of LinkedIn Groups, you can forge great relationships that help generate leads and sales. LinkedIn Ads.

Lead Ranking 357

Lead Ranking Lead Scoring Linkedin B2B Marketing 357

Buzz Marketing for Technology

JUNE 27, 2008

Managing Personal Knowledge: Setting a Foundation for Transformation? I have great respect for Tom Davenport who is a former colleague and, I think, one of the most reasoned thinkers in knowledge management, as well as other fields. is really a vehicle for managing his own personal knowledge. by Bill Ives. RAVE in a few weeks.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99