Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. Block bad lead data. The solution? Target with precision.

Ideal Customer Profiles 112

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 112

Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. How to utilize “original content” to authentically build a personal brand. Episode Summary. Meet Helen.

B2B 62

B2B Work Management Digital Marketing Funnels Marketing Management 62

SmartBug Media

FEBRUARY 25, 2021

Take a moment to imagine your ideal in-house marketing team. Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

FunnelEnvy

JANUARY 23, 2023

Now that the digital marketing space is maturing, the focus is increasingly on the finer details of digital experiences. Most marketers already recognize the importance of major pillars like email, social media, and web design. It also needs to load properly on each device a prospect could use to visit your funnel.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 73

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? There’s no question that SEO delivers a return on investment.

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today. Unbounce Survey].

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Contently

MAY 7, 2018

Ccontent is the atomic particle of digital marketing. Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. Or the atomic unit.

Marketing AI 160

Marketing AI Enterprise Management Marketo Conference 160

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? Schedule a personalized walkthrough of the Net-Results platform.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

BenchmarkONE

AUGUST 18, 2021

Leads are at the top of your sales funnel , at the broadest part, and have probably just become aware of what it is your company does and offers. They typically fit your ideal target audience and buyer personas , and they’re lower in the sales funnel than leads. Introducing leads into your funnel is a process you want to get right.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. The following are the steps to take to build detailed buyer personas that will help accelerate your marketing campaigns. Objections: What barriers will you have to overcome to reach a sale?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. While free can be great for a business, it also lowers the barrier to entry.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech

FEBRUARY 17, 2022

“I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. We do spend a lot of time talking to them about the dynamics in their markets, and they share with us stuff that they’re doing.” Digitized B2B selling.

Top of Funnel 94

Top of Funnel B2B Forrester B2B Sales 94

ClickZ

JUNE 29, 2022

However, whilst the importance of consumer data is unwavering, major industry shifts such as the death of the third-party cookie and the introduction of GA4 have left marketeers in the lurch. In the digital landscape of 2022, listening to customers requires a comprehensive data strategy. To do this, you need data.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

PureB2B

MAY 30, 2022

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It involves the activities used to bring your audience directly into your sales funnel and lead pipeline. It's a top marketing priority for 70% of companies and hugely important.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Here are some examples of common use cases for an online video platform: Video Marketing. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

MAY 3, 2024

No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. It can also depend on what marketing objective you want to achieve. Here are some commerce and marketing strategies you can implement on specific web pages and sections of your ecommerce site.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Zoominfo

JUNE 6, 2019

The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. How do they move through the sales funnel? Who are they? Why do they buy?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

NetLine

JULY 23, 2020

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . They still have products and services to market but want to both be sensitive with their messaging and sensible in the execution. By studying what the best B2B marketers are doing today.

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

At home, she might use digital assistants that learn from her preferences and offer personalized recommendations. AI will also completely change how marketers interact with customers. In 2019, we see first-name personalization in emails. Marketers will also use AI to integrate insights from across all their tools.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Liveintent

MARCH 30, 2022

For instance, if you know that Home and Garden content and ads for bedding and linens drive the most engagement from your readers, connecting with advertisers aligned with those specific verticals and products will help you find additional partners to drive revenue while keeping the reader experience hyper-relevant and personalized.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

BenchmarkONE

AUGUST 27, 2020

Below, we’ve broken down what you need to know about each type so that you can start putting them to work in your marketing strategy. And gate it , but don’t put into place too many barriers to obtaining it — just a form and a button should be all that people need to do to gain access. White Papers.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Talk like a real person behind the screen and avoid a sales-y approach.” The TikTok algorithm delivers a niche, personalized experience. Keep your videos as authentic as possible.

Social Media 106

Social Media Media Business Viral Marketing 106

PureB2B

DECEMBER 9, 2020

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing. It involves the activities used to bring your audience directly into your sales funnel and lead pipeline. It's a top marketing priority for 70% of companies and hugely important.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. What is the business impact of conversational AI?

Conversion 77

Conversion FAQ User-Generated Content Paid Search Agency 77

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. . What is performance marketing? Influencer. Content/Blog Posts. Coupon Sites.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

BenchmarkONE

AUGUST 21, 2019

Effective B2B marketing today is all about personalization. That means personalized recommendations, personalized promotions, and personalized outreach. . Whenever we use the web we leave a digital footprint behind. Clients want to be acknowledged — and they want their needs to be acknowledged, too.

Marketing Funnels 70

Marketing Funnels Top of Funnel Lead Scoring Lead Ranking 70

markempa

MAY 30, 2017

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. I wanted to talk with Mat and bring this vital information to B2B marketers. As a marketer, we have metrics.

Linkedin 297

Linkedin Research Studies B2B 297

Hubspot

MAY 20, 2020

We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. CTV/OTT Inventory.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90