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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script | B2B

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Martech: goals, pain points, barriers and benefits. The survey also had several other interesting findings that address the basics goals, pain points, barriers and benefits that prospective martech customers wrestle with.

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Make the Most of What You Have: Practice Sales Efficiency

Mereo

Market leaders are embracing a transition from growth at all costs to efficient growth. STRATEGIC STEPS TO SALES EFFICIENCY Sales efficiency means doing the most with the resources you have available — or, if necessary, fewer. Tracking efficiency against grow-at-all-costs goals and baselines will set your teams up for failure.

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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Understanding your competitors’ strategies can help you identify opportunities for differentiation. If your messaging is not resonating with your target audience or if it is not effectively differentiating your product from competitors, it may impact sales. Could our pricing strategy be a barrier to sales?

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2024 Predictions: Better customer experience is on the way

Martech

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. And when you do that, you want to make that interaction as efficient and as quick as possible. “The At the same time, having humans available to supplement these chatbots will quickly become a differentiator.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. For high performing B2B marketing organizations, they develop marketing objectives, not sales plans, that inform their company’s business strategy to help differentiate their brand in the marketplace.