Remove Acquisitions Remove Barriers Remove Differentiation Remove Efficiency
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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Spend 10% of Revenue on Marketing.

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What is product-led growth?

Rev

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. PLG emphasizes a user-centric approach. Is it right for my company?

Product 78
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How will technology transform the fragile client/agency ecosystem?

ClickZ

Big players were in aggressive acquisition mode for years, a quick way to grab share without having to rely solely on organic growth. Less M&A activity, especially big acquisitions. Technology has lowered the barriers to entry and allowed new companies to be up and running and start serving clients immediately.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Due to effectively zero barriers to entry for new apps, the total number of specialist apps in the world collectively does not shrink. There are thousands of them, ranging from unicorns such as InVision to a developer’s side-hustle creating a plugin for WordPress. Witness the Martech 5000.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Silos between sales and marketing organizations continues to be one of the biggest barriers to marketing success. Spend 10% of Revenue on Marketing.

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The Barriers to Great Personalization

Martech Advisor

In the struggle, brands are running headlong into a common set of barriers. In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the entire consumer experience, and how marketers can overcome them.