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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. 1 barrier to the adoption of AI for marketing. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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How Brands Can Make the Most of CTV Programmatic Advertising

Digilant

For example, over the past few years, more consumers have forgone their cable subscriptions and embraced streaming options through CTV and OTT. Barriers to CTV Programmatic Advertising While there is plenty to be excited about in the future of CTV advertising, there are also some hurdles to keep an eye on.

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The Ultimate Guide to E-Commerce for The Electronics Industry

Sana Commerce

Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to better meet consumer demand in a timely manner. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels. Advertising content can also be repurposed and transitions well across different formats, so the process of advertising across CTV is often easier and has fewer barriers. More personalization.

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

And in another survey , nearly half of US parents said they’d prefer their children pursue alternative postsecondary options, even if there were no barriers to getting a bachelor’s degree. Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV.

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Advanced TV in 2023: Dig Deep into Data to Reach Your Audience

Digilant

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series. Stay tuned for more. Download the full whitepaper here. — Major U.S.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. If your business is in a space that warrants digital investment, let's consider how to make best use of your budget. CTV/OTT Inventory.