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3 privacy-centric solutions for marketing compliance

Martech

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in. What to do?

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Adopting consent-based analytics for long-term marketing success

Martech

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Remember, while some options are free, most come with a price tag.

Analytics 120
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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game. It’s not all doom and gloom.

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HubSpot’s July releases: A manager’s guide

Martech

Modifications and corrections can be made more efficiently by adding comments and tagging other users on sections of emails. As a manager, you’re likely responsible for ensuring your team’s work complies with an alphabet soup of privacy laws that require blocking cookies until consent is given.

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13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow

Outgrow

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Customer feedback submissions tagging (beta) Better understand customers, address their concerns, identify common feedback themes and improve your services or products using the new release to tag and categorize customer feedback submissions (beta).