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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta? Multiple targeting options (e.g.

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How one tech company is doing marketing without cookies

Martech

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.

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Google Launching AdSense for Video – Minus the Video

readwrite

Today the video part is gone, replaced by CPM banners and CPC text overlays. Launch participant Brightcove said in a release tonight that “Publishers and content providers can control which videos get which ads and when the ads play in each video.” There is clearly a lot of room to experiment with video ads.

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Google Launching AdSense for Video – Minus the Video

readwrite

Today the video part is gone, replaced by CPM banners and CPC text overlays. Launch participant Brightcove said in a release tonight that “Publishers and content providers can control which videos get which ads and when the ads play in each video.” There is clearly a lot of room to experiment with video ads.

Adsense 52
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How Size Matters in the Social Media ROI Debate

Convince & Convert

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. If you’re using banner advertising (how wonderfully old-fashioned of you!) CPC, eCPM, and CPS are your bread and butter. ROI in social media is a luxury.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

The world’s largest professional network doesn’t quite make it on the web’s top 20 most-visited sites (it’s #21), while other platforms that also have advertising programs, including Google, YouTube and Facebook, all dominate the top 3 with billions of users between them. The answer is simple.