Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

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Youtube Tips Tools Social Media 136

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. But can B2B marketers use YouTube to the same effect?

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Youtube B2B Marketing Advertising Agencies B2B 100

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

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Youtube Guidelines Ideal Customer Profiles Profiling 90

Optinmonster

APRIL 8, 2020

Luckily, there’s an easier solution: website alert banners. That’s why, in this post, we’re going to explain what website alert banners are, look at 5 awesome examples of alert banners from popular websites, and show you how to create your own alert banner with OptinMonster easily. And much more.

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Banners Marketing Websites Examples Template 94

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

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Youtube Business Banners Ideal Customer Profiles 109

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

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Youtube Advertising Channels Brand Identity Branding 65

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Vidyard

JULY 28, 2021

When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. How to Use Video CTAs on YouTube 4. “Sign Up for an Account.” Download the eBook.” Book a Demo.”

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Video Marketing Top of Funnel Banners Marketing Automation Services 160

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. YouTube is another place to target your key demographic by their interests. Branded content and native advertising have some overlap but are different in critical ways. Display Ads Ah, the trusty, dusty banner ad.

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Paid Content Advertisements Advertising Paid Search Agency 176

ClearVoice

JUNE 24, 2022

Essentially, native advertising is paid content that looks organic. A native ad is seamlessly weaved into the content experience, often appearing as a post or page element that follows a platform’s structure. Native advertising vs. sponsored content. Sponsored content refers to paid posts created to promote a brand.

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Paid Content Paid Search Agency Ads Banners 52

Webbiquity

OCTOBER 28, 2020

Features relevant content. While keywords are still important, the focus should be on the content itself and how your prospective customer is going to consume it. While keywords are still important, the focus should be on the content itself and how your prospective customer is going to consume it. Is SEO-friendly.

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Top of Funnel Business Funnel Advertising Paid Search Agency 267

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. Non-skippable in-stream ads.

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Paid Search Agency Youtube Design Video Marketing 26

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Below is a guide on how to make video content work for you. Create Truly Engaging Content.

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SEO Video Marketing Work Management Marketing Management 52

Digilant

OCTOBER 16, 2023

Complementing Other Marketing Channels: Display advertising can work in concert with other marketing channels, such as search advertising, social media marketing, and content marketing. This unit appears on the side of a web page or content piece. However, it’s important to acknowledge that not all banner ads are created equal.

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Display Advertising Agencies Advertisements Advertising 59

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

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Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 164

Valasys

MARCH 20, 2024

Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. Send updated banner ads, text links, product shots and landing pages. Interactive options like pop-ups, floating banners and slide-in ads stand out versus static banners.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

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Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Helps Control the Narrative. YouTube has in-depth review videos of your product.

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Lead Ranking Content Marketing Marketing Automation Services Planning 84

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?

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Youtube Marketing Budget Video Marketing Marketing Strategy 50

KoMarketing Associates

MARCH 1, 2018

It’s important for potential B2B marketers to be aware of the following: Don’t use Automatic Placements: Automatic placements gives Google free reign to display your ads on every and any site within the GDN irrespective of content, quality, topics, traffic or any other factor. Tailor calls to action in a way that confuses users.

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Display Advertisements Advertising Adsense 184

ClearVoice

MARCH 16, 2022

Jack in the Box has picked up on this seemingly frequent problem and has contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers (again, not you, of course) know if their local McDonald’s ice cream machine is operational.

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Trends Campaigns Banner Ads Copyright 98

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. But content marketing helps them understand why they should believe in you.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

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Paid Content Paid Social Agency Social Media Webinar Metrics 138

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. The high-level content is good for a laugh; just try to watch only one!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Contently

MAY 9, 2018

Good content marketing. A recent report by Forbes and IPG Media Lab found that consumers are twice as likely to remember branded content—a blog post, video, or other branded experience—than display ads, like a banner image on a website or those sponsored blurbs on the right side of your Facebook page.

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Paid Search Agency Ads Brand Identity Branding 167

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? Testing how your audience responds to video content can help you build a great plan.

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Video Marketing Marketing & Strategy Distribution RFP 78

Stevens & Tate

SEPTEMBER 20, 2023

Digital marketing may include offline and online tactics such as Search engine optimization , email marketing, content marketing, social media marketing, influencer marketing, etc. Video ads : include video commercials, TV ads, and Facebook and YouTube ads.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Kevin Indig

OCTOBER 23, 2023

Positional’s Optimize toolset is a novel solution to content optimization. Related Keywords: Expand your content's reach with relevant terms. Readability Metrics: Make your content accessible and engaging. It begs the question: why does Google invest in news content at all? Don't just write.

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Adsense Ad Frequency Banner Ads Youtube 59

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Their content has to be engaging. No sane person would ever click on it.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Martech Advisor

DECEMBER 18, 2019

Here is my guide on how any business owner can make awesome video content this Holiday Season on a budget, shares, Anna Li, Chief Product Officer, Clipcham. Myth - Creating Video Content Is Time-Consuming and Expensive. You can use existing still product photos and turn them into video content. Organizing Your Content.

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Video Marketing Business Youtube Content 52

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

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Youtube Video Marketing Generation Budget Programs 234

Bannerflow

SEPTEMBER 7, 2021

This means car advertising campaigns – whether they are automotive banners, car activation campaigns, car influencer campaigns or anything else in between – have to evolve to keep pace with these trends. The design of their banner ads continues the theme. In 2021, Volvo still has its fingers on the pulse. The Rise of Uber.

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Advertisements Advertising Campaigns Effectiveness 98