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5G-powered future of OTT entertainment and advertising: What is on the horizon?

ClickZ

30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best. Constant tech development delivers more quality to digital products. Impact on the OTT industry.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

From product launches to test drives, AR can help marketers build virtual experiences and engage audiences in a new and innovative way. It allows marketers to showcase product information in an appealing way, perhaps illustrating how and where an item is made or highlighting its sustainability credentials. Advanced 5G connectivity.

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Best Free eCommerce Software

TrustRadius Marketing

Product trScore Pros Cons Big Cartel 10/10 Integrations Load times Niche-specific Reliability Usability Lacks user data Web customization Ecwid 9.5/10 10 Order processing Product listings Integrations Configurations Dependence on integrations. 10 Order processing Product listings Integrations Configurations Dependence on integrations.

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Mobile gaming: 21.1% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4%

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How reducing your carbon footprint can save you money and increase ad impact

Martech

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

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9 Best Practices to Get the Most Out of Your Image Ads

Metadata

Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that. There’s no denying that video ads are the shiny object that most advertisers (and customers) can’t look away from.

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20 Stats About Australian Instagram Users & Trends

Hubspot

Although Instagram sounds promising, SMBs with limited time, budget, or bandwidth might be hesitant to add any new social platform. Instagram is the third-most-used non-gaming mobile app in Australia. ( 22% of Australian SMBs have advertised on Instagram ( Yellow Sensis Social Media Report , 2020). Laurel Papworth , 2020).

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