Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Think precision. Team resources.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account.

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

Hubspot

MARCH 4, 2015

If a real estate company is going to post anything to social media, they’re likely to do it on Facebook. If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans. Over 60% of the companies we surveyed puts at least one Facebook post up a week.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

Hubspot

APRIL 12, 2016

From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. Turn to classics like Facebook and Twitter. When building a social media strategy, it’s important to focus on the nuances.

Distribution 28

Distribution Bandwidth Social Media Demographics 28

Hubspot

FEBRUARY 28, 2014

I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. The crowdsourcing style app allows you to query your social network contacts, and lend them a helping hand when they''re in need of an answer. Oh, you do too?

Work Management 28

Work Management Product Template Marketing Management 28

Sprout Social

JULY 6, 2023

Because this can be a heavy lift, try automating it to unburden your bandwidth. Improve ROI Social data is a primary source of business intelligence that can help move your business forward. Twitter analytics Twitter analytics collect and analyze audience actions on your posts or profile, such as clicks, follows, likes and expands.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Biznology

SEPTEMBER 26, 2016

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. Seamless customer interactions. Why these two trends? What makes them so important? Let’s take a look. Coincidence?

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. Look each person up on LinkedIn, Facebook, Twitter, Instagram, and others if you desire.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Sprout Social

MAY 18, 2022

Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth. Our social media team model uses a platform-specific approach. For example, I manage our engagement networks—Twitter, LinkedIn and Facebook.

Social Media 88

Social Media Media Work Management Personalization 88

EveryoneSocial

SEPTEMBER 25, 2023

As platforms (Google, Facebook, etc.) The emergence of social networks But all of that is water under the bridge. The real elephants that entered the room were the social networks. Unlike Google, social platforms were never designed to send traffic to your website. Social is different though.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

DECEMBER 22, 2011

If you don't have the bandwidth to create content targeted at each of your business' customer personas, you should at least create targeted landing pages for your various offers. Another way you can use social networks to provide more personalized content distribution is via Google+.

Personalization 28

Personalization Planning Paid Search Agency Marketing Automation Services 28

Sprout Social

SEPTEMBER 13, 2021

Unite internal commerce and social media publishing workflows. Be transparent and forthcoming with your customers about shipping issues, your bandwidth or other customer service issues. There are big benefits for small businesses on social. What is your best social media advice for a small business owner?

Small Business Marketing 136

Small Business Marketing Social Media SMB Media 136

Hubspot

JUNE 11, 2021

While it's not surprising that YouTube or Facebook, some of the world's biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram -- one of the pioneers of Stories and live video. Be sure you identify and track the right success metrics.

Social Media 101

Social Media Video Marketing Media Youtube 101

Webbiquity

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. The effect is nearly invisible but the resulting files are much smaller, use less bandwidth and load faster. 17 ) Social Image Resizer. A simple image editor to properly resize images for social networks.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

Hubspot

SEPTEMBER 5, 2012

We launched case studies about why people love HubSpotting and even had a Twitter campaign with the hashtag #HubSpotting. When Twitter first became popular for business, the marketing industry began talking about it as a customer service tool. That idea has been weaved through every social network in existence.

Paid Search Agency 28

Paid Search Agency Work Management Godaddy Marketing Management 28

ViewPoint

SEPTEMBER 12, 2011

As Marc Benioff said, “Salesforce was born cloud but reborn social.” ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” Creation of an employee social network. That inspired us to create Salesforce Chatter.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Single Grain

AUGUST 7, 2019

If you’re wondering why a plugin devoted to social sharing is in an article on WordPress SEO plugins, keep in mind that one of Google’s ranking factors is “ Legitimacy of Social Media Accounts”. The easiest way to get your readers to share your content on social networking sites is to use a plugin that actively encourages it.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Biznology

JANUARY 6, 2015

Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Who trusts Facebook? We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Who trusts the Internet?

Enterprise Management 80

Enterprise Management Work Management Communities Resource Management 80

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? First, a quick review.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Biznology

FEBRUARY 14, 2012

Since they’re not tied to Facebook or MySpace, they’re safe from the fickle tide of funding or popularity. These forums don’t care about what happens at Facebook, they only care about whether they can pay their escalating server and bandwidth fees. How do I know this?

Social Media 80

Social Media Paid Content Social Marketing Paid Search Agency 80

Biznology

APRIL 29, 2014

Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually). The very last thing I need to deal with when I am shooting is not having enough juice, bandwidth, connectivity, or storage. Yes, those professionally-shot 16.2

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

FEBRUARY 16, 2016

But I couldn’t live share any of this to Facebook, Instagram, or Twitter, real time, so I wasn’t feeling incented to take photos there, really, or not nearly as often. I was so impressed as to how well Luka and Livia responded to my needs, my discomfort, and were willing to respond almost immediately.

Bundling 80

Bundling Business Bandwidth Social Media 80

seo.co

OCTOBER 11, 2021

For example, Facebook and Twitter have both released features that allow the auto-playing of videos in users’ newsfeeds upon scrolling in the past year. Encourage your audience to share your videos across the social space by including buttons for Facebook Like, Pinterest and Twitter.

SEO 98

SEO Video Marketing Promotion Optimization 98

Vidyard

OCTOBER 19, 2016

Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

JUNE 14, 2011

Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • To optimize time spend on social networking, allocate about 15 minutes per day per network, with perhaps a bit more time spent on the 2-3 most important sites. • In social media, be a voice not an echo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. He’s been relatively happy at his new job, but is looking for the next career challenge. His answer? I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. People just aren’t conducting a lot of significant transactions on Facebook. Twitter is definitely different than Facebook and YouTube. Jay : Sure.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Vidyard

MAY 1, 2020

If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. The Biggest Benefits of Social Video 2. How Video on Social Media Differs Based on the Network 2.1 Facebook Video 2.3 Twitter Video 2.5

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Sprout Social

FEBRUARY 8, 2017

Do I Have to Be on Every Social Network? Here’s why: As tempting as it is to increase your visibility by jumping on every social network, a lot of times it’s too much to take on. Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose. Answer: No.

Social Media 111

Social Media Media Network Marketing Social Networks 111

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Let's learn how!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Sprout Social

DECEMBER 9, 2016

Depending on your bandwidth and internal team structure, creating custom graphics or sourcing new photos for every social post can be challenging. Social channels like Instagram or Snapchat warrant fresh, original images or video every time. Other networks like Twitter, allow marketers to repurpose content multiple times over.

Work Management 81

Work Management Allocation Bandwidth Keywords 81

Martech Advisor

JANUARY 21, 2020

Social networking. It should also allow users to add third-party content such as YouTube videos, Twitter tweets, or podcasts by inserting the embed code through the HTML editor, although newer editors are capable of achieving the same by adding the direct link. If you run a high-traffic website, pick a high-bandwidth plan.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Vidyard

MARCH 8, 2021

Every social platform has different limitations—technical and cultural—that make audiences on each hungry for very different topics and formats. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. Facebook Video 2.3

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Social Media Marketing for Startups 3.3.1 Top Social Media Marketing Tools for Startups 3.4

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. The problem is bandwidth. The problem is bandwidth.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Single Grain

JUNE 10, 2021

Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). You can apply some quick filters like include/exclude keywords, or Facebook and Pinterest shares. It also lets you check how many keywords are ranking for any particular web page.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94