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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

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Snapchat vs. Twitter vs. Facebook – How They Stack Up

EveryoneSocial

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

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The Anatomy of Shareable Facebook Video

Content Standard

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. You have an audience that’s willing to engage from time to time on Twitter. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. A Growing Wave.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements. Audience Growth.

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3 ways to manage Instagram DMs and avoid inbox overload

Sprout Social

Thanks to our partnership with Facebook, we’re excited to roll this feature out to more of our customers. If you’ve identified team members with specific expertise around certain customer care or product categories, or have a sense of each individual’s bandwidth, you can take advantage of tasking.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision. Some of that is the iOS update stuff that happened recently…it’s not accurate because it’s not giving conversions from Facebook. “ I think conversions are really frustrating.