Engagio

DECEMBER 12, 2019

Let’s look into how someone could automate various real life examples like audience expansion, nurture, and upsell or cross-sell. We all want to grow, and in order to grow you have two options: sell more into your install base or acquire new logos. Audience Expansion. Audience Expansion is a top-of-funnel use case.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

LeanData

DECEMBER 13, 2022

. … especially when it reveals your biggest customer is looking elsewhere for products and services you sell. Selling to existing customers is not only good business, it’s easier and cheaper. Even companies with sophisticated tech stacks will miss upsell opportunities due to misaligned data, lack of automation or both.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

chiefmartech

DECEMBER 1, 2020

Companies get value by participating in relevant networks, as a source of customers, knowledge, and talent. It could be a network of partners, a community of customers, a portfolio of agencies (if you’re a holding company) or startups (if you’re a VC), or a pool of vetted suppliers or freelancers available on-demand.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. They are looking for trusted advisors. I have this happen to me a few times a month.

Account Based Marketing 116

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 116

Hubspot

AUGUST 21, 2023

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. I work with companies like Facebook and Google to help promote their college recruitment events." Landing the First Meeting: Introduction Email to Potential Clients This email would be used as an initial introduction to your company.

Template 69

Template Work Management Case Studies Case Study 69

Hubspot

OCTOBER 23, 2017

If your company has buyer personas, reference them when qualifying a prospect. Do you sell to their industry? What’s the company size? Does the account fit your company’s buyer persona? Let’s say you’ve determined that your prospect’s company is a good match for your solution and fits your ideal buyer persona.

Sales Qualified Leads 101

Sales Qualified Leads Buyer Personas Urgency Marketing High Quality Lead 101

ViewPoint

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip notes that, while email was what social media was supposed to put out of business, best-in-class companies are integrating email with social media marketing at a much higher rate than other companies.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Terminus

APRIL 27, 2017

Aditi has over a decade of experience in demand generation and operations at B2B technology companies. In the beginning, we had interns identifying companies in our ICP, and then we’d use Terminus to engage those accounts. Her wit is as sharp as her marketing skills. She doesn’t mess around with the numbers. Click To Tweet.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Envy

AUGUST 10, 2022

the secret sauce of high-performing B2B companies). Customer Success on the other hand, is about nurturing existing clients to ensure the highest renewal-rate possible, as well as boosting cross-selling and upselling opportunities. Companies that are expanding into other geographical markets (e.g., Talk to us!

Lead Ranking 118

Lead Ranking Work Management Demand Generation Agencies Marketing & Strategy 118

Marketing Insider Group

SEPTEMBER 7, 2021

Before you do, you want to be sure that it’s the right solution for your company. Here are a few key indicators that your company could use the services of a creative agency: Expertise : Creative agencies can offer high-level expertise across a wide range of strategic areas and functions. Results : This one’s easy. Image Source.

Advertising Agencies 317

Advertising Agencies Paid Search Agency Ad Agencies Creativity 317

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. In fact, 53% of them expect companies to anticipate their needs. There are 2.6

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

Hubspot

DECEMBER 14, 2010

You have the opportunity to create this type of content by having a company blog, and you should also share content that others publish to show that you’re a participant in a bigger community. If you’re a tech B2B company, perhaps focus your efforts on LinkedIn, Twitter, and SlideShare. Let me know in the comments below!

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Hubspot

APRIL 30, 2015

Basically, he wanted to sell our core product to third parties, who would then turn around and sell the product to their customers.". Don't just report on what you crossed off your to-do list, report on what those activities achieved. That would certainly throw a wrench in your budget and bandwidth, wouldn’t it?

Promotion 28

Promotion Impressions Allocation Peer-to-peer 28

Buffer

JULY 19, 2022

Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. A Dozen Cousins is already dismantling barriers to healthy eating by selling nutritious, affordable, and quick meal options. Your small business is the perfect outlet for your passion and creativity.

Small Business Marketing 87

Small Business Marketing Business Examples Cross-Selling 87

Hubspot

JUNE 22, 2022

Virtually any stakeholder that has some kind of bearing on a business's success or operations can have one with that company. Let's take a closer look at the various types of business relationships companies generally have to account for. Employees don't want to work for a company that no one wants to buy from.

Ad Building 74

Ad Building Business Tips Cross-Selling 74

Vidyard

SEPTEMBER 24, 2019

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Companies with under 200 employees created 510 new videos in 2018. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Are there storage or bandwidth limitations?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

ClearVoice

DECEMBER 18, 2023

The list of potential companies or customers to target in your ABM campaign. The only question is, how much marketing and sales bandwidth should you allocate to each target account? Conversion rate, average deal size, cross-sells, upsells, and revenue generated. Account Tiers. Target Accounts List (TAL). Profit metrics.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

The list of potential companies or customers to target in your ABM campaign. The only question is, how much marketing and sales bandwidth should you allocate to each target account? Conversion rate, average deal size, cross-sells, upsells, and revenue generated. Account Tiers. Target Accounts List (TAL). Profit metrics.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Huptech Web

JULY 7, 2022

Then you need to dedicate this type of eCommerce website to display, promote, and sell your products. B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? Example: Amazon, Alibaba, Flipkart, etc. to name a few. Example: eBay. cta_blog] Take guards before development.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

6sense

AUGUST 29, 2021

Kazoo’s employee experience platform transforms the way companies approach human resources (HR). There are a lot of companies in the HR platform market, and Kazoo knew that to rise above the crowd, they’d need to outmarket — not outspend — the competition. This people-first approach to employee experience helps work work better.

Bombora 48

Bombora Lead Ranking Work Management Intent Data 48

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Sprout Social

OCTOBER 22, 2020

Your company could have 90 successful locations and 10 poorly reviewed ones, but the poorly reviewed ones that don’t successfully align with your strategy may continue to stand out and define your brand. But when you cross cities or states or even countries, you wade into different cultures and demographics. No one likes red tape.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Effectiveness 82

Martech Advisor

NOVEMBER 5, 2019

For example, Publicis Media had partnered with geospatial technology company Vistar Media, and identity resolution provider LiveRamp for a DOOH campaign for the clothing brand REI. With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Bringing on extra help makes sense at this point in your business growth.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

ClearVoice

MAY 15, 2020

Remote-produced video is a part of this trend as well, and the few companies that specialize in it are ahead of the curve. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. What’s changed is the technology, where enormous amounts of video data travel through broad bandwidths.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Sprout Social

DECEMBER 15, 2022

But they do have unique selling points. With bandwidth as a number one challenge for social teams, it makes sense that 25% of marketers hire creators to reduce the burden of content creation. A creator’s responsibilities will depend on what your company and team need and want to achieve with this role.

Work Management 85

Work Management Marketing Management Content Budget Programs 85

Kapost

MARCH 1, 2017

Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time. In one corner we have sales, a group whose livelihood depends on the commissions they’ll earn by selling to individual customers in the immediate future. The Beatles.

Planning 48

Planning Cross-Selling Budget Programs Paid Search Agency 48

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : Sounds like a company we need to create on the side with today’s special guest. ” Way to sell your ideas in there, Tristan. Eric : That’s an interesting use case.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Sprout Social

AUGUST 30, 2023

Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth. Let’s get into a few ways employee social media training can empower staff and put brands at ease.

Training 106

Training Social Media Budget Programs Media 106

Single Grain

SEPTEMBER 3, 2019

In this blog post I’m going to show you exactly what I mean about the power of content marketing by giving you 22 examples of companies that are dominating the world with awesome content marketing — and what we can all learn from them. Wistia provides companies with professional video hosting and video marketing tools. 1) Neil Patel.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. The best marketing strategy for startups is to build a brand first, then sell. It’s why they started the company. It’s often a problem if the company is led by a first time engineering or sales leader.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148