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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. In the last 18 months, we’re seeing media companies, energy companies, and even cigarette companies who are implementing Electronic Information Archive systems.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. The best marketing strategy for startups is to build a brand first, then sell. It’s why they started the company. It’s often a problem if the company is led by a first time engineering or sales leader.

Startups 148