DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. Like most SMBs, you pour all your energy into your work. You just don’t know.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 105

Social Media Template Work Management Marketing Management 105

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

Contently

MAY 4, 2023

They may run your product management or sales teams, or they may even be your CEO. They’re busy — and content isn’t on their list of KPIs. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Ask them: How do you want to work together? Step number one?

SME 190

SME Work Management Tips Content 190

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. But, scaling your organic investment also brings new challenges.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Content Standard

SEPTEMBER 19, 2023

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. As with the eruption of any new technology, the critical challenge for business leaders is balancing initially inflated expectations with the realities of real-world application.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. It’s a disparate collection of different financial solutions, each with its own unique peculiarities. This includes business-focused crowdlending and consumer-friendly marketplace lending. Neo-banking.

Work Management 116

Work Management Marketing & Strategy Marketing Strategy Practices 116

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. In this post, I’m sharing four of the ways I prioritize and manage my time every day so I have more time to strategize, grow professionally and keep up with the speed of social. Can you relate?

Bandwidth 46

Bandwidth Template Work Management Curation 46

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. Fortunately, there are several levers you can pull within a SaaS business to achieve the growth rate you need to scale your business. Retaining Customers.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Sprout Social

NOVEMBER 22, 2022

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Starting your own social media marketing agency. Define your niche and services. Set your pricing.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. On a bigger scale, the opportunity cost of not taking care of real business is much more significant for entrepreneurs. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard. Guess what?

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 118

Tagging Marketing Strategy Marketing & Strategy Planning 118

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. How Content Ecosystems Work. Topic Pillars.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Hubspot

JULY 6, 2020

When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing. There are three outsourcing routes you can take: Outsource your marketing in full.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Digilant

OCTOBER 28, 2020

Owning 85% of the display ad market share, the numbers speak for themselves. . We’ve outlined 3 of the biggest programmatic advertising challenges advertisers experience and technology-based solutions to combat them. . What is programmatic marketing? What is programmatic marketing? The Solution(s)? .

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Advertisements 52

Marketing Insider Group

DECEMBER 3, 2020

One group who won’t be getting a break, however, are those professionals working in the Retail field. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special.

Analysis 228

Analysis Budget Programs B2B Work Management 228

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Our previous era of business thrived through chains. Linear flows that produced and delivered goods and services.

Digital Asset Management 94

Digital Asset Management Trends Work Management Marketing Management 94

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. If the one your organization has chosen doesn’t scale as your business grows, it might be due time to make a switch. Ranks #1 in customer satisfaction by VentureBeat. Serves about 2,000 customers.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. All too often, businesses come to us after the site has already been designed and coded. Only then can we start optimizing, promoting and marketing the site.

CMS Development 106

CMS Development Marketing Websites Paid Search Agency Work Management 106

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change? Click To Tweet.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Today, those tricks don’t work. Outsourced content marketing. However, you won’t have to do the work. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

ClearVoice

NOVEMBER 12, 2019

Even among professional pitchers and marketers, some of us aren’t great at asking for testimonials. But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. How to get testimonials that will bring in new business: 1. Choose the right moment.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Not to mention, it works.

Linkedin 103

Linkedin Ad Frequency Social Media Marketing Analytics Tools 103

nDash

OCTOBER 21, 2021

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Marketers include them in content strategies to promote products or services to their target audience.

Case Study 52

Case Study Case Studies Studies Work Management 52

Contify

NOVEMBER 18, 2018

It is one of the most popular services for tracking the Internet. Therefore, we should understand how Google Alerts works and why it doesn’t in some cases. Also, my inbox is already busy, Google Alerts is the last thing I need to clutter it. As an integrated solution, it’s more efficient and customized.”.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

AUGUST 21, 2023

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. I work with companies like Facebook and Google to help promote their college recruitment events." This helps them see your customer's success story and think, "If they could do it for them, they can do it for me."

Template 69

Template Work Management Case Studies Case Study 69

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. customers to learn how they actually use our product alongside GA to find and act on the data they need. customers use our tool to manage their content metrics in tandem with GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Here's what they said. In the U.S. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101