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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

community) Try to get super -specific and super -narrow with your ICP. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience. Almost comically narrow.

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What to Know Before You Start Your Blog

Webbiquity

Do you want to build relationships with other bloggers and develop an authoritative voice in the blogging community? Establishing partnerships with other bloggers. There are helpful resources for bloggers to refer to while researching Web hosting options. Reserved only for the eyes of families and friends?

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

Since only 55% of marketing teams have a documented content strategy , Buffer decided to help out the content marketing community. Determine which types of new content to craft, based on your team’s ability and bandwidth. Writing a content plan is challenging, especially if you’ve never written one before.

Planning 101
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Lurkers are the 99.989% of Social Media

Biznology

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

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Free Shopping Cart Software

TrustRadius Marketing

Ecwid supports unlimited bandwidth and a site builder with 70+ themes. Tumblr and Blogger are also supported. The community support for integrations on this service is strong. This no-cost option is limited to just 10 products on your store page. A major benefit of Ecwid is the ability to add a store to an existing website.

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How to Find Great Writers: 6 Places to Start Your Search

Hubspot

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. 1) Check out forums and communities. Those posts are then shared and discussed in the communities. How do you find guest bloggers for your company?

Blogger 28
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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

“Designing, building, and managing community marketplaces for brand and business purposes can probably employ millions of Americans part-time. How we understand and measure communities and influence is likely to change, and new roles will develop for people with different interpersonal skills to contribute to this sector of the economy.”