PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website. Micro-personalization is essential to surfacing the right content for the right person at the right stage in their journey with you. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. But what is a content strategy?

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Sana Commerce

DECEMBER 6, 2021

Reagecon , the world’s largest supplier of chemicals, consumables and equipment to testing laboratories across the globe, manufactures 7,000 products of its own and distributes a further 70,000 consumables to laboratories around the world from its HQ in Ireland. based on a survey of global B2B and B2C customers. Case study: Reagecon.

B2B 52

B2B Marketing Management Case Studies Paper 52

PathFactory

OCTOBER 17, 2018

B2B marketers can learn a lot from the consumer world and how B2C companies build and grow customer relationships. B2B buyers use platforms like Netflix, Spotify, and Amazon in their B2C lives. They live in an always-on, on-demand world with active content experiences. ABM (but hasn’t that been done before?).

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 40

Martech Advisor

DECEMBER 19, 2019

Create Weekly Themed Content. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

OCTOBER 25, 2021

In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Less is more when it comes to content for email marketing — it should always be clear, relevant, and get straight to the point.

ROI 319

ROI Email Marketing Planning CAN-SPAM 319

ClearVoice

APRIL 6, 2021

This may be through a multi-channel stream of communications, targeted ads, tailored social postings, SMS, QR codes, or even more tangible products like direct mail or physical coupons distributed in stores. A conversion path is not the same as a distribution path. Vera Bradley’s B2C conversion path.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

LeadSquared

NOVEMBER 8, 2016

What are the key indicators for B2C closure rates? To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

JUNE 25, 2015

But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. billion registered users, Facebook has become one of the go-to social media platforms for brands and publishers alike in the past few years, especially those who focus on B2C. Why Go Big?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

LeadSquared

OCTOBER 27, 2015

Content creation. Content is king! And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content. If your budget doesn’t allow for that, you can try your hand at curated content. Content distribution (reaching the masses ). Question 9.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. You need consistent, good quality content that your target audience finds valuable. See my series on Content Curation. Your audience, however, is socializing on many other platforms relevant to your industry. I’m a CEO in a B2B industry.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Scoop.it

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. Identify customer pain points. Identify the keywords.

Planning 95

Planning Marketing Budget Creation Marketing Plans Top of Funnel 95

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Scoop.it

JUNE 29, 2023

Creating one or two pieces of great content doesn’t always require a strict content operations strategy. But if you want to develop high-ranking, high-quality content regularly, it’s a different story. Content operations is the behind-the-scenes management of all your content creation activities.

CMS Development 87

CMS Development Industry CMS Lead Ranking Enterprise Management 87

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

ClearVoice

JULY 12, 2023

And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It’s your foundation for crafting and distributing content designed to captivate and convert. And it’s one of the most essential tools to drive adoption.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

BuzzSumo

JANUARY 13, 2022

We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. They can be applied to interactive or other types of content.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing?

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Well, compiling the right data is the best way to go.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Single Grain

MARCH 1, 2023

BuzzSumo is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. Here’s my honest take on this popular content marketing tool’s features, pricing, ease of use, and pros and cons.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Keyword research.

Efficiency 111

Efficiency Planning Content Multi-Channel 111

Webbiquity

JANUARY 24, 2017

Twitter’s key strength is in driving traffic to informative online content including news and blogs. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Find the latest content on any topic. 1) TwitterCounter.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

DivvyHQ

JUNE 7, 2017

Content is no cake walk. In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). No matter how much more content you feed him each week, he still screams for more. Too busy to collaborate?

Planning 40

Planning Content Advertising Agencies Creativity 40

EveryoneSocial

FEBRUARY 26, 2018

Brands created their profiles and spent a lot of money to 1) build up their followers and 2) to promote their content. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. Your brand followers aren’t seeing your content.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. They create stage-appropriate content that sends qualified leads into your marketing funnel for additional growth marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

JANUARY 6, 2020

Here's a slightly more in-depth definition of SaaS : [A] software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. ” The addition of new features also offers an opportunity to create additional content for your website. What Is SaaS? million words.”

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Millennials value educational content without heavy company or product mentions. We asked the experts 3 specific questions: .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112