KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. According to LinkedIn, 57% of their B2B content is consumed on mobile. This is the format many B2B marketers will spend most of their resources on.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. Content Marketing Strategy. Source: Content Marketing Strategy.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

NOVEMBER 30, 2022

About 72% “agree/strongly agree” that virtual events are now more important than ever to their marketing strategy. In-Person B2B Marketing Events Continue to Rebound. Although virtual events are becoming a larger part of marketers’ strategies, previous research indicates that in-person events are not going away altogether.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 17, 2019

It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy. For many, creating a new year’s strategy starts by looking back at the previous one. Which strategies worked and which didn’t? Start With the Right Strategy. Source: Content Marketing Institute.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Company news announcements. Final Thoughts.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. This has been developing for years and is now standard practice among B2B marketers.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. Developing a Content Marketing Strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. After a negative experience, most customers (62%) stated that they told others about the incident.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

MAY 25, 2022

However, just 38% of respondents claim that they have completely defined goals and strategies for digital CX. Oracle and Ascend2 conducted the “Marketing Trends 2022” report, and data indicated that 43% of marketing organizations intend to add personalized content marketing to their strategies in the near future.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

FEBRUARY 9, 2022

Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. Despite the challenges associated with account-based marketing, previous research indicates that marketers are still intent on rolling out this type of strategy.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The B2B exhibition cancellation rate should decline further.”. The Pitfalls of Hosting Virtual Marketing Events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Over 50% Use 3 or More MarTech Tools for Content Marketing Measurement.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 3, 2023

However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. The majority of respondents (42%) claimed that simply creating a strategy to use intent data was their top challenge, followed by measuring the impact of intent data (35%).

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. Marketers Are Committed to Ongoing Investment in Data.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Identifying B2B Buyers’ Marketing Content Preferences.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy. In order for B2B marketers to create an effective and sustainable social media strategy these 6 key elements also need to be considered.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

OCTOBER 18, 2022

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%).

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers. Additionally, not everyone is seeing ROI from ABM initiatives just yet.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JULY 13, 2021

SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

KoMarketing Associates

NOVEMBER 4, 2020

Ascend2 recently published “The State of Performance Marketing Survey,” and statistics showed that when it comes to performance marketing, creating a comprehensive strategy (48%) is still the greatest challenge to success. This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Just 63% of all B2B content marketers said they also take this approach.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162