Velocity Partners
JUNE 6, 2023
But at most you’ll get a list of names and a paper trail of digital actions — actions that are too surface level in isolation to prove a scientific link between how your marketing inspires prospects to take action, and what that action is worth in terms of revenue. But that’s a term built on fast, straightforward conversions.
NuSpark Consulting
MARCH 29, 2015
Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.
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RDW Group
APRIL 19, 2016
“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. You might be surprised at their media journey because the media channels you might plan to deploy aren’t necessarily relevant to Adult Millennials. social media.
Launch Marketing
AUGUST 10, 2017
Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel.
Marketing Insider Group
JULY 13, 2010
And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.
Zoominfo
JUNE 4, 2019
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Unfortunately, trade shows are expensive and time-consuming.
Litmus
SEPTEMBER 7, 2021
Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Both B2B and B2C buyer journeys are self directed with highly empowered prospects using online and offline channels to compare and consider products before making a purchase.
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