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78% of B2B Marketers Now Measured By Their Pipeline Influence

KoMarketing Associates

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization.

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The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? And how do you measure its effectiveness? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. Challenges of Content Marketing Measurement.

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How to Measure B2B Influencer Marketing ROI

Top Rank Marketing

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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B2B Marketers Now Turning to Data to Measure Their Success

KoMarketing Associates

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. Approximately 40% are also placing an emphasis on database and data quality measurement.

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The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

ABM measurement is hard. How different ABM approaches require different measurement strategies. The best metrics for measuring success vs. making incremental improvements (hint: they're not the same). Let's face it. In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? How do you measure it? How can you get there? How do you show value to the business?