78% of B2B Marketers Now Measured By Their Pipeline Influence
KoMarketing Associates
MARCH 24, 2022
As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization.
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