Webbiquity

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for. Key Concepts we’ll cover: 1.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Modern B2B Buyers and the Big Shift in Behavior. Today’s B2B buyers rarely act alone. It’s a whole other planet. .

Buy 70

Buy Process B2B Peer-to-peer 70

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Now we’ve got the basics out of the way, let’s see how you can create a winning B2B marketing strategy that delivers the outcomes you planned for. Key Concepts we’ll cover: 1.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.),

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Martech Advisor

AUGUST 30, 2019

The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses.

Social Media 99

Social Media Social Marketing Media Trends 99

Vidyard

MARCH 10, 2014

Confirming your strong suspicions, video marketing can increase conversion rates, it’s persuasive in the C-suite, and increases confidence in online purchases. There’s simply no better time to be using video in your marketing mix. Click to tweet ) The brain processes visual data 600,000 times faster than text.

Video Marketing 63

Video Marketing Stats Click Rate Marketing Mix 63

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Porch Group Media

JANUARY 26, 2021

With social media becoming an increasingly important channel on which younger generations expect to engage, brands must pay attention and incorporate these channels into the marketing mix. Teens use these frequently, with 70% using these channels more than once a day. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

EveryoneSocial

NOVEMBER 20, 2018

Honestly, simple including social into your channel marketing and ensuring channel partners value it as well can really come down to the numbers. Here are a few -even surprising- social media stats. By reading those stats above, it’s should be pretty obvious that its where current customers and potential new buyers are.

Social Media 102

Social Media Peer-to-peer Advertising Channels Social Marketing 102

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. Why You Should Integrate ABM and Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. All this well-warranted buzz around inbound marketing has made the practice more competitive than ever. If your B2B brand wants to rise above the noise, you’ll have to confront and overcome some serious challenges in the process.

Inbound Marketing 124

Inbound Marketing B2B Marketing Planning Work Management 124

Porch Group Media

OCTOBER 9, 2019

With social media becoming an increasingly important channel on which younger generations expect to engage, brands must pay attention and incorporate these channels into the marketing mix. Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. But in order for them to have the desired effect, we have to choose the right topic, pick the right stats, and design them to convey our message in a fun and shareable way.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Fear not, as online marketing software can help.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Targeting and Personalization b2b Consumer'

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

OCTOBER 17, 2022

The VP of marketing at a B2B technology enterprise sits in her office. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen. Even just five years ago, the primary challenge for marketers was being able to gather accurate and useful information.

B2B Marketing 94

B2B Marketing B2B Budget Programs Marketing Report 94

Marketing Insider Group

OCTOBER 12, 2010

Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. That's not so good. The outlook depends on how you view the proverbial glass.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing. Marketing Takeaway.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations is a great home for such talent. Marketing Operations keeps the focus on stats that matter. Marketing decisions can create exposure. Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says.  They read discussion groups.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Heinz Marketing

JANUARY 21, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. You might think direct mail is dead in this age of digital marketing. In the B2B world, a single channel is not your answer – be it digital or direct. Direct Mail is used by fewer marketers, so there’s a better chance of standing out and getting some attention.

Marketing & Strategy 138

Marketing & Strategy Digital Marketing Funnels Response Rate Click Rate 138

ClearVoice

APRIL 28, 2023

Plus, they get readers interested through engaging visuals, stats, research, and copy. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. According to HubSpot , infographics are the fourth most-used type of content marketing.

Distribution 52

Distribution Practices Best Practices Stats 52

ClearVoice

APRIL 28, 2023

Plus, they get readers interested through engaging visuals, stats, research, and copy. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. According to HubSpot , infographics are the fourth most-used type of content marketing.

Distribution 52

Distribution Practices Best Practices Stats 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Graham

DECEMBER 17, 2021

Yet it is still one of the most powerful tools in the digital age – especially B2B. So here are 3 new telemarketing tips… I mean voice marketing, no telemarketing, oh damn, damn, damn! Complete the form below to receive the Marketing Graham Bulletin; you can unsubscribe at any time. Marketing Graham Bulletin.

Telemarketing 59

Telemarketing Tips Lead Scoring Lead Ranking 59

Content Standard

JANUARY 14, 2017

The VP of marketing at a B2B technology enterprise sits in her office. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen. Even just five years ago, the primary challenge for marketers was being able to gather accurate and useful information.

B2B Marketing 40

B2B Marketing B2B Budget Programs Opt-out 40

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. 77% of B2B marketers say that personalization can build stronger relationships with leads and buyers.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

Digital B2B Marketing

APRIL 7, 2011

As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , Measurement Tagged with advertising , Marketing , branding , clicks Like Be the first to like this post.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Porch Group Media

FEBRUARY 20, 2020

Video advertising is gaining more and more traction as a way to capture the attention of both B2B and B2C audiences. Check out some of these great stats from an infographic by Raw Shorts. Video marketing in email increases click-through rates by 63%. Online Video.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59