Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Our IP-to-company data graph has become more robust, driving our ability to link content consumption back to organizations. Streaming Intent by ZoomInfo and Clickagy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Account-based framework.

Intent 103

Intent Intent Signal Campaigns Zoominfo 103

Aberdeen

FEBRUARY 22, 2019

B2B buyers conducting active research on the Internet are not rodents, and Aberdeen is certainly not predicting wins and losses based off squeaks. However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals.

Privacy 121

Privacy Intent Signal Lead Scoring Lead Ranking 121

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target. Anybody within the organization can be engaged with these experiences. Get MarTech!

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Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 102

Only B2B

OCTOBER 13, 2021

However, not every intent data source will be best suited for your company. Continue reading to learn about the finest B2B intent data providers and how they may help your company generate money. I’d want to go over some intent data basics before we get into B2B intent data providers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. content, creative assets, talk tracks) when they need it.”

Intent Data 119

Intent Data Intent Marketing Analytics Tools Intent Signal 119

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Increased data volume is both a boon and a potential trap for data-hungry marketing organizations.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

SEPTEMBER 20, 2021

Here are three must-have data tips to engage B2B prospects and customers for more wins, renewals, and growth. Engage Prospects Based on Industry Change Data Getting an alert that an ideal company just raised money signals the need to spring into action and hit the phones.

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Churn Rate Intent Signal Tips Cross-Selling 130

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Martech

OCTOBER 11, 2023

So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.

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Loyalty Webinar Metrics Advertising Channels Intent Signal 111

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Aggregate and mine intent signals across all the sources and tools we are using. Get MarTech! In your inbox.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. A clear, quantifiable definition of lead quality is fundamental to a successful B2B marketing strategy. Embrace this crucial step to unlock the true potential of your B2B lead generation efforts. But why does this matter?

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Intent data is a great way to create a list of customers who are showing interest in your products.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DemandBase

AUGUST 21, 2020

What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g.,

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In order to do this, it relies solely on the concept of intent data. Boosting SEO Search engine optimization (SEO) practices drive inbound traffic.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. The majority of intent data is defined through cookies, IP addresses, and other means of identifying web users with unique credentials.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. Why we care.

Digital Experience Platform 106

Digital Experience Platform Intent Signal Account Based Marketing ABM 106

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . “I’ve worked for organizations where marketing ended when the opportunity was created,” Britt said.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 117

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 111

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 111

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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Account Based Marketing Intent Data Intent ABM 52

Inbox Insight

NOVEMBER 10, 2023

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party, second-party or third-party intent data? How are B2B marketers sourcing intent data? It’s a data goldmine waiting to be tapped into.

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Intent Data Intent Demand Generation Buyer Intent 104

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

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Intent Data Top of Funnel Intent Relevance 99