Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing. B2B Marketing Personalization. Segment Your Audience.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Schedule weekly content for distribution.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Read on for more. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. This is the truth in B2B today. We all know this. It starts at the top.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. A content distribution strategy is the answer here.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Social Advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. on LinkedIn). Far from it.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The characteristics of the leads you generate two years from now will be different from what they are today.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? What is cost-per-lead? Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Engagio

DECEMBER 4, 2018

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove their contribution, attaching their reputations to goals centered around increasing efficiency and generating leads. So, what is?

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Only B2B

DECEMBER 8, 2020

Now, let us jump straight to our topic, how we can embed Content marketing and SEO to attract more organic traffic to the website. #1 1 Content Distribution. Content Marketing. Distribute your content to get more exposure and links. Summary: How To Make Most Of Content Marketing And SEO? Image Source: CoSchedule.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Drew Neisser

FEBRUARY 23, 2024

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is. With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads?

B2B Marketing 52

B2B Marketing Brand Identity Branding B2B 52

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Biznology

MAY 25, 2021

But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. Its overarching goal?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research .

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This blog will put your mind at ease and give you the answers to best approach your B2B product launch in an economic downturn.

Product 117

Product B2B Paid Search Agency Buyer Personas 117