Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Think about it. Tweet This!

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JANUARY 20, 2010

To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. Share this on del.icio.us.

Trends 100

Trends Content Marketing Digg Marketo 100

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Subscribe to the comments for this post? Share this on del.icio.us.

Aggregators 100

Aggregators Blogger Media Curation 100

Valasys

DECEMBER 20, 2018

Have you ever saved, tagged or shared something on a social site? A social bookmarking site allows people to add links they like and not just their own links and is used generally for collecting B2B information. Only after a link is properly tagged is it ready to be put into a social bookmarking network. Best Practices.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

If they have committed to your technology or software as a service they most likely will be with you for twice as long unless you do something horribly wrong. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Are you over weight in Acquisition? Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This Post.

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Webbiquity

JULY 21, 2010

Email marketing service JangoMail came up with some tips you may find helpful. • Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Keep your messages breezy and brief. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Share this on Reddit.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are no impulse purchases in Technology or Consulting Services. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on Reddit.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Tweet This!

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

MARCH 30, 2010

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Tweet This! Share this on Facebook.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Your website is about your product or service, and the benefits it provides to buyers. Here are five key benefits of blogging for businesses. Establish expertise and credibility. Share this on del.icio.us.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

AUGUST 13, 2010

Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Here’s how it works.

Optimization 100

Optimization Digg SEO Search Marketing 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Digg : Delve into this library of articles on almost every topic. Delicious : Share interests and articles through tagging and networking. Beyond the old (can we really say that?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

APRIL 6, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system? Share this on Linkedin. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Provide insight into company & products/services. Therefore, its pertinent that you: Update often.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

B2B Marketing Savvy

JULY 27, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

APRIL 19, 2010

TigerDirect, Wal Mart) to consumers and b2b buyers. B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

being made about your company, brand, product or service generally positive, negative or neutral? No automated sentiment tracking tool is perfect (for example, “It sucks having a cold but NyQuil is helping&# may be tagged as a negative brand reference for Vicks because of the way that sentence started). Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

MLT Creative

MARCH 16, 2011

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 social tagging-driven traffic contributed by each site (e.g.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Webbiquity

MARCH 29, 2010

What new products and services might help you operate your business more effectively and efficiently? Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. Particularly in the b2b world, indirect promotion works best. What are your competitors up to? Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40