Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond. These tools have a vast number of capabilities that are making huge differences.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

SnapApp

JULY 18, 2018

Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. In addition, a longer sales cycle requires more time and resources. According to a recent study , 91 percent of all B2B organizations surveyed indicated using content marketing. Source ) .

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. What is Demand Generation? Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

The Point

MAY 17, 2021

However, an over-reliance on late-stage offers has two key downsides: * It leaves an entire subset of potential prospects on the table, namely individuals earlier in the buying cycle who aren’t quite ready to watch a demo, attend a Webinar, read a case study, etc. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

PureB2B

MARCH 25, 2020

Developing a demand generation strategy is complex, requiring marketers to work with a variety of tactics to create need for a product or service. Developing a successful demand generation strategy employs technical, relationship, design and marketing capabilities to build a customer centric strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. They are no longer willing to be passed from one seller to another without a good reason.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

SnapApp

NOVEMBER 15, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. Unlike other marketing efforts, B2B events bring together prospects that are more likely to fit your ideal target audience right from the get-go.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. But what is revenue generation exactly? Which teams are responsible for revenue generation activities?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Belkins

FEBRUARY 23, 2020

Influence marketing , growth hacking marketing, and now…demand generation marketing, what even is that?!’ To make things easier for you, let’s break down the meaning of demand generation marketing and see why you should do it (and why you’re probably doing it right now). Lead generation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

xiQ

FEBRUARY 24, 2023

The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. You cannot maintain a straight face and pass them from one seller to another.

Marketing AI 62

Marketing AI Work Management Marketing Management Generation 62

KEO Marketing

APRIL 28, 2017

Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue. Here are five demand generation strategies that will help: Email Marketing. Search Engine Optimization.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. If we told you just one direct dial phone number could help your sales team generate a million dollars in revenue, you probably wouldn’t believe us. B2B marketing often gets a bad rap.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Sales Engine

AUGUST 24, 2015

Then they would invite those vendors in and the sales cycles would begin. Content plays a critical role in the new world of demand generation, and it goes way beyond branding and thought leadership. More Relevant Posts from Sales Engine: What's Your Strategy for Content Development? Now it’s not that way.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Production: Agency Partner of the Year 10. Video Production: Agency Partner of the Year 10. Video Marketing: The B2B Storyteller. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. The B2B Marketing Exchange. Immerse yourself in Marketing, Service, Sales or Commerce tracks.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

NOVEMBER 15, 2022

More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. Re-market to those who click on ads but don’t complete a form.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. Accelerate More Leads from Specific Segments.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). B2B Content Marketing: Easier Said Than Done? So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Production: Agency Partner of the Year 10. Video Production: Agency Partner of the Year 10. Contents 1. Video Marketing: The Visionary 3. How far will it go?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. 73 percent of B2B companies report a positive ROI on video marketing. Twitter can also be an important B2B marketing medium.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65