KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion on third-party audience data and activation solutions. B2B Marketers and Data Management. Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. There are things about B2B that just tick me off. What’s particularly annoying is that testimonials are one of the most powerful tools in B2B marketing. They research online.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. The maestro perspective.

Industry CMS 106

Industry CMS B2B Data Hygiene Marketing Automation Services 106

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Today we make the critical distinction between B2C design and B2B design. Then, we give you tips and tricks to make you a better B2B designer. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold calls. Inaccurate B2B contact data wastes 27.3% Bad data costs U.S. Here’s how: Perform a data audit.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

JULY 2, 2020

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene. Get the right people on board. Prioritize sales and marketing alignment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation. Processing.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Automation 85

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. And there you have it, our February 2019 B2B Blog Post Round-Up! Key Considerations.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities. Poor reputation.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

KoMarketing Associates

JUNE 19, 2017

Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. Is Market Intelligence The Same Thing As Market Research?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Do you have any tips or advice for data cleaning ?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. The post The Power of Personalization in Database Marketing appeared first on Only-B2B.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. We have already discussed the steps involved in choosing the right data vendor for your business. Data Completeness.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Zoominfo

JANUARY 5, 2021

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What happens when your data source and CRM don’t sync up? Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

FEBRUARY 12, 2019

These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more lead nurturing best practices, read the following post: The B2B Marketer’s Lead Nurturing Guide. Buyer personas are semi-fictional profiles of your ideal buyers. Keep your database clean.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. B2B Marketing B2B marketing Big Data data hygiene database marketing'

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

JULY 27, 2023

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

APRIL 27, 2023

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Adobe Experience Cloud Blog

MAY 15, 2019

For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. Why target the busy executive who won’t have time to read your content when you can target the person tasked with researching technology and reporting to them? So, pay close attention to your data hygiene.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134