Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

JULY 2, 2020

As you do your research, identify which vendors are known for providing the best customer service. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Can You Improve Your Data Quality?

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. We’ll talk about some of those data services below.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SalesIntel

FEBRUARY 8, 2023

Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. Data might degrade due to a variety of reasons.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Holding on to dirty data can clog up your marketing efforts and your opportunities.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Zoominfo

FEBRUARY 12, 2019

These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more lead nurturing best practices, read the following post: The B2B Marketer’s Lead Nurturing Guide. If these tools don’t integrate with one another, your data will be kept in separate silos.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Do you have any tips or advice for data cleaning ?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. The post The Power of Personalization in Database Marketing appeared first on Only-B2B.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. We have already discussed the steps involved in choosing the right data vendor for your business. Data Completeness.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

JULY 27, 2023

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Poor quality data.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

SalesIntel

JUNE 9, 2023

Cognism can be used in a variety of ways: Targeting ideal customers with personalized ads and emails Tracking customer journey and activity Automating data-driven sales outreach Creating detailed reports to gain visibility into customer activity What does Cognism claim? The Claim: 98% accuracy for data, verified by a human research team.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JULY 12, 2021

Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo. Take sales reps.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. Time to get started!

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Work with clean data It sounds so simple, but working with clean data is a critical best practice that often goes overlooked.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. It sounds so simple, but working with clean data is a critical best practice that often goes overlooked.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Conversica

SEPTEMBER 12, 2018

In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. There are a lot of research firms making predictions about AI. It’s a lot. What’s Next?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? Keep reading. Inaccuracies.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100