Zoominfo

FEBRUARY 12, 2019

These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more lead nurturing best practices, read the following post: The B2B Marketer’s Lead Nurturing Guide. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. With that said, I highly highly recommend you do plenty of research to figure out which platform is the best for your organization. Let me know!

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120