B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Here are 30 creative ideas for your B2B video marketing. A video of how you ship your product.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? Here is why they are wrong. Like SlideShare, anyone can follow you.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Follow some of your suppliers, customers and some industry media writers and their publications. b2b marketing social media twitter' To do this, you need to set up a Twitter profile.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Get some customer-produced video testimonials about your products or services? There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. Great marketing consultants don’t offer cookie-cutter solutions.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Marketing Planning analysis b2b marketing plans research' Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 25, 2013

If your website is still just a static site with stale information – perhaps just an online brochure – it’s time to update it to a dynamic site that attracts and converts prospects into customers. Nurturing leads with online marketing so that they convert to customers? Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. Trade Show Trends B2B Marketers Need to Know.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 9, 2012

What do your existing customers need or want around this product or service? If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms. Just take a pragmatic look at the opportunity before you start marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

SEPTEMBER 5, 2014

Analyze your customers, markets and competition. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' There are umpteen social media platforms to set up and activate. There is content marketing that attracts your target audience. Come up with a marketing strategy.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. B2B marketers – more uses for Pinterest secret boards? Guess what? I’d love to hear your ideas!

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. In the book Likeable Business , David Kerpen uses Domino’s Pizza as an example of doing the right thing when customers aren’t happy.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Marketing Implementation b2b email marketing plans results ROI strategy'

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 1, 2015

You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.” Need help getting results from your B2B email marketing campaigns? Some Rights Reserved.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Engagement increases customer intimacy.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Joe takes advantage of the offer and becomes a customer. If you need help creating response compression with your prospects or customers, contact New Incite today. One way to do so is to integrate your marketing.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Rather, B2B marketers need to take a stand to stand out. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? It’s one thing, if done well, that can help your business or organization grow faster. Don’t give up if you haven’t executed your marketing plan.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” Are you spending big marketing bucks and not getting results?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

JUNE 25, 2014

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer. Contact New Incite today.

Loyalty 100

Loyalty Branding Brand Identity Customer Satisfaction 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JANUARY 10, 2014

We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. Marketing Soapbox b2b marketing' Photo by Vincent_AF on Flickr. What does that mean for business-to-business marketers?

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100