Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why Content Isn’t King in Leadership Communications. Once day-to-day urgencies appear, they prevent you from accomplishing important tasks. Put One Big Rock On Your Calendar.

B2B Marketing 123

B2B Marketing B2B Urgency Marketing Paid Search Agency 123

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. Which brings us to… 2. and “why now?” How quickly?

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In the B2B sector, the journey from initial interest to conversion is often complex and nuanced.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Avitage

JANUARY 28, 2016

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. Why is this? There are different purposes and uses for ROI.

ROI 120

ROI B2B Content Urgency Marketing 120

Vision Edge Marketing

FEBRUARY 8, 2022

Examples of scoring behaviors early in the buying journey might include viewed content, event participation, request for a price/quote, joining a meeting, and content downloads. In the B2B world, customers may need time to assess their options. Create a sense of urgency. . Is it real? Beware when these are missing.

Forecasting 189

Forecasting Lead Ranking Lead Scoring Marketing Proposals 189

Tony Zambito

DECEMBER 14, 2020

B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. In B2B decision-making, confidence has always been a key behavioral element. In B2B decision-making, confidence has always been a key behavioral element. COVID-19 Ups The Urgency. At varying degrees and impact.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ANNUITAS

FEBRUARY 25, 2020

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. How do they prefer to consume content?

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 The xx% discount urgency play: “This deal is only good for this quarter.” Get MarTech! In your inbox.

B2B Sales 127

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 127

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. A strong CTA will elicit a response from your audience by creating a sense of urgency and trust. Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. Then, it’s all about making it as strong as possible.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Madison Logic

NOVEMBER 16, 2023

While Black Friday has typically been considered a strictly B2C practice, its potential in the B2B space is often overlooked. That ubiquitous draw toward an exclusive offer and expectation to find one at the mere mention of Black Friday is exactly why you can make it work for B2B, too. B2B buyers are also B2C consumers.

B2B Marketing 52

B2B Marketing Campaigns Urgency Marketing B2B 52

Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. As your B2B organization scales and grows, this will not be sustainable.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. And, in most cases, the content is disjointed.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Biznology

FEBRUARY 25, 2020

B2B lags in digital. Some B2B companies love their tried-and-true strategy. But they’ve noticed that B2B digital experiences aren’t keeping up with their expectations. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. In some places more than others. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

ClickDimensions

NOVEMBER 16, 2022

For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. For B2B sales and marketing teams this meant adjusting customer journeys to match the 100% digital-first requirements as in-person meetings, events and more became a thing of the past.

Buy 97

Buy B2B Budget Programs B2B Sales 97

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Michael Brenner : Content Marketing Strategy for Any Size Budget. Joe Pulizzi : A New Content Marketing Approach: Marketing As A Profit Center. How to know what you B2B Buyer is Really Thinking.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

Content4Demand

APRIL 21, 2020

In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. This is not good B2B marketing, especially now that data-driven decision-making is the norm. Yes, we want to be authentic and show our human side.

Relevance 88

Relevance Urgency Marketing Content B2B Marketing 88

Webbiquity

DECEMBER 20, 2022

When choosing the tech to help make your events more inclusive, make sure you’re able to: Provide a high level of customization and allow individuals to make visual and auditory adjustments; Provide equal access to visual and auditory content during the event, but also during promotion; and. Send Out Personalized Invitations.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Lead Forensics

DECEMBER 12, 2023

Navigation over appearance It’s been found that 76% of B2B website users want a website that’s easy to navigate , so they can access everything they want, quickly. When it comes to website appearance, only 10% of B2B website users said it was of vital importance. Content layout – get it right! Read more here!

Optimization 52

Optimization Marketing Websites Tips B2B 52

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Optinmonster

DECEMBER 27, 2023

Cracku: Urgency Through Countdown Timers Countdown timers are the best scarcity examples in marketing. Chemical Guys : Beat the Clock Sale Car detailing company Chemical Guys creates urgency for website visitors with multiple limited-time offers. It buys the copyright of high-demand content like Kill Boksoon and Money Heist.

Examples 83

Examples Conversion Urgency Marketing Amazon 83

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Michael Brenner : Content Marketing Strategy for Any Size Budget. Joe Pulizzi : A New Content Marketing Approach: Marketing As A Profit Center. How to know what you B2B Buyer is Really Thinking.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. Michael Brenner : Content Marketing Strategy for Any Size Budget. Joe Pulizzi : A New Content Marketing Approach: Marketing As A Profit Center. How to know what you B2B Buyer is Really Thinking.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ClearVoice

SEPTEMBER 22, 2023

Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences. 5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Marketing Insider Group

SEPTEMBER 16, 2020

Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable real estate. Stories can boost your content somewhere you know people will see it and help you build relationships with followers. Should you create fresh content just for Stories, or repurpose content from other platforms?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sana Commerce

NOVEMBER 28, 2023

It entails a strategic approach that encompasses various elements, from the design and navigation of your website to its performance and content personalization. While most conversion rates on B2B e-commerce sites tend to fall below 5%, there are many methods you can use to boost this number. So, let’s break it down.

Optimization 52

Optimization B2B Business Conversion Rate 52