Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy.

Planning 71

Planning Template Marketing Plans SWOT 71

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

Pam Didner

MARCH 17, 2021

However, it creates challenges for marketing, especially content creation and management. The biggest issue any content marketer encounters in supporting a growing global company is. If you want to drive conversions, you may need to create additional content that is more conversion-focused. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. This article aims to provide clarity on how these insights can be of significant value to B2B marketers in tech as they plan for 2022. Reading time: 5 minutes.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

protocol 80

MARCH 25, 2024

In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:

Planning 74

Planning Template B2B Marketing Advertising Benchmark 74

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz. Content Planning Tool: Moz.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Kapost

JULY 25, 2019

The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.”

Template 81

Template Campaigns B2B Content 81

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Content Marketing Institute

SEPTEMBER 24, 2019

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that.

Outreach 90

Outreach Template B2B B2B Marketing 90

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 134

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 134

DrumUp

MAY 20, 2019

Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Content Types c. Content Topics d. Buyer Personas b. Choose the Right Social Networks b. Create a Social.

Social Media 108

Social Media Template Buyer Personas Media 108

Golden Spiral

APRIL 30, 2019

Your B2B technology company offers products or solutions no one can find anywhere else. Some B2B companies feel their marketing budgets stretched thin across all inbound initiatives and choose to scrap a custom design for a template provided by open source websites like Wordpress or Squarespace. Downsides of Open Source Themes.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Webbiquity

MARCH 21, 2019

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. As a B2B marketer, this makes it exhausting to keep up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Source: Bynder. Brand Guidelines.

Guidelines 78

Guidelines Template Digital Asset Management Branding 78

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. 3 Examples of Great B2B Landing pages. Campaign Monitor.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Rev

AUGUST 2, 2023

Lead generation typically involves creating content and experiences that capture potential customers’ attention and contact information. The goal of B2B lead generation is to create a database of companies that have the potential to become customers. Some report that more than 90% of all B2B sales are influenced by a peer.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Whale Pages

MARCH 6, 2020

Our B2B SaaS Marketing Strategy | + Growth Template. “Let’s dive deep into the world of SaaS B2B marketing. Today, he explores his favorite B2B SaaS marketing techniques. . A B2B SaaS Marketing Strategy That Yields Predictable and Consistent MoM (Month over Month) Growth.  23 Minute Read.

Template 52

Template Marketing & Strategy Marketing Strategy B2B Marketing 52

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. By leveraging data and segmentation, marketing teams can deliver personalized content and experiences tailored to specific customer needs.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. As a result, many MAPs include responsive templates for email, landing pages and web forms.

Marketing Automation Services 131

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 131

SmarkLabs

JANUARY 10, 2020

What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content. In the modern age of internet jargon, we tend to think of articles or blogs when we hear the word “content,” but there’s so much more to it than that. Video posts? Social media feeds?

Template 59

Template Webinar Metrics Marketing & Strategy Content 59

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. And…what was the ROI?” Maybe it was the CEO.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Most marketing plans are typically put together in a spreadsheet or some sort of template, making it easy to visualize the timeline and budget allotted for each activity.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

In marketing circles, “template” can be a dirty word. Besides, who wants to show employers and clients a portfolio filled with cookie-cutter content? Besides, who wants to show employers and clients a portfolio filled with cookie-cutter content? Templates don’t have to be paint-by-number outlines. Not necessarily.

Template 131

Template Creativity Budget Programs Marketing Automation Services 131