Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. To look at specific attribution models, we break them into two categories—one-touch and multi-touch models. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Create Visual Content. Create More Relevant Content. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Inbox Insight

OCTOBER 5, 2020

Inbox Insight are proud to have been chosen as a finalist in the The Drum B2B Awards! Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. The top prospect’s lead score was over 300, covering 46 separate touchpoints with the content.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. This is what a lot of B2B campaigns look like today. This is what a lot of B2B campaigns look like today.

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Why is B2B brand awareness so important? Reading time: 5 minutes.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves. What motivates them more than money?

Marketing Analytics Tools 113

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 113

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Analyze Your Content Funnel. Let’s dig in.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. This is what a lot of B2B campaigns look like today. This is what a lot of B2B campaigns look like today.

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

KoMarketing Associates

OCTOBER 30, 2018

In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. According to the report, more than half of B2B companies (54 percent) say they derive more business value from events than from other forms of marketing, versus 48 percent of B2C companies.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. This has further fueled the need for more content. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Launch Marketing

OCTOBER 5, 2022

This blog helps simplify what B2B marketing automation is and highlights some of the key benefits of implementing marketing automation software. Another perk of B2B marketing automation is many of the platforms used often integrate or connect. Advantages of B2B Marketing Automation. What Is Marketing Automation? Here are a few.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Binary Demand

MAY 24, 2023

For businesses to succeed, they should avoid common B2B account-based marketing mistakes. The marketing and sales teams can see a significant improvement in ROI after properly implementing B2B account-based marketing solutions. The majority of marketers commit specific mistakes when developing B2B ABM strategies.

Account Based Marketing 97

Account Based Marketing ABM Demand Generation B2B 97

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. B2B go-to-market organizations – spanning marketing, sales and service teams – are overly-matrixed, overly-siloed and/or overly-stuck in legacy ‘functional’ organizational models. I noted in a recent blog post that B2B go-to-market teams must re-think their org design.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

B2B Marketing Exchange

MARCH 15, 2023

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. What is Content Personalization? Polishing up your brand reputation and authority.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Kaon

MARCH 13, 2018

Delivering interactive content is key, but briefing center managers often grapple with gaining access to developers and costly professional services for content creation. B2B brands, such as IBM, Abbott and more, have installed MultiTaction iWalls to increase usage of their Kaon-built applications in their EBCs.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Exo B2B

SEPTEMBER 5, 2023

The B2B marketing landscape is changing rapidly. In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. The majority of the B2B purchasing process begins on the Web. It enriches them.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Madison Logic

SEPTEMBER 14, 2023

We hate to break it to you, but only a small percentage of B2B buyers are actively seeking solutions at any given time. Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. Tuning in to the desires and priorities of potential future customers and delivering content that really captures their attention feels like more of an art than a science at times. 6 B2B Marketing KPIs to Measure. Website Traffic.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Top Rank Marketing

NOVEMBER 9, 2023

You’ll find an assortment of performance and optimization metrics listed in our forthcoming comprehensive guide to B2B search engine optimization. Understanding your buyer’s journey and delivering helpful content to support it helps you win rankings and attract qualified website visitors.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

6sense

DECEMBER 10, 2021

Leveraging big data, intent-based marketing and sales helps B2B and B2C marketers find audiences that are interested in a particular brand. Boosting content marketing efforts. A platform for B2B businesses, 6Sense offers all required insights of a consumer to close a deal with precise intent details. Leadfeeder.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Adobe Experience Cloud Blog

JUNE 21, 2016

In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. While the reasons for this conclusion may be overly broad, some of the most significant difficulties include inaccurate prospect records and content that fails to resonate. B2B intent data providers can solve both problems.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Martech

MARCH 18, 2022

As the B2B customer journey becomes ever more digital, debate has grown about the viability of traditional attribution modeling, with some calling for a radical rethink of whether it’s any longer possible to use “ static metrics ” to predict the success of digital touchpoints ahead of time. Processing.Please wait.

Marketing Attribution 125

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 125