Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. return on ad spend. “We

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Hubspot

OCTOBER 6, 2013

Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? 10 Ways to Make Your Content More Fun to Read. At one point or another, seemingly everyone producing marketing content for a client or their own company has said this. Think again.

Lead Gen 28

Lead Gen Hubspot Facebook SEO 28

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. As an example, we’ll soon be expecting HubSpot functionality such as: A new, improved app marketplace.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s so simple.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%. Expanding to Facebook dropped it by 50%. In particular, they’ll probably want to know about site scripts and lead capture workflow.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Embedding simple lead forms just doesn’t help anymore. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Outbound lead generation tools. Email marketing tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

EveryoneSocial

OCTOBER 29, 2018

It’s also a critical component for B2B companies to connect with customers and prospects more efficiently. The State of B2B Procurement Study finds that 94% of B2B buyers conduct some degree of research online before making a business purchase, with 55% conducting online research for at least half of their purchases. Statista ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

JANUARY 15, 2013

Because we weren't looking to use that video directly to get new leads. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. And frankly, who would want to read an ebook about using Facebook for Business after watching a Gangnam Style video? I doubt very many.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . What Is B2B Content Marketing? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. .

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

DECEMBER 14, 2021

Best Lead Generation Tools. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Grow your email list : Integrate with your favorite email marketing, content management, and CRM platforms to automate your business. So, are you ready to get started?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

markempa

MARCH 16, 2015

Post relevant content on groups and answer targeted questions. Start building your credibility in the group by sharing relevant content. Create your own LinkedIn group and share relevant content. . Starting your own group gives you control over its content and reach.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Outbrain

MAY 4, 2022

One of the most vital business goals for a B2B website is to generate leads. Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Smashmouth Marketing

OCTOBER 21, 2009

I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. DavidBThomas : B2B or B2C, the Bs are all people.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media. At Influence & Co.,

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What I'm advocating is for Demand Gen Alignment. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Hubspot

JULY 2, 2012

There's a way to repromote your offers so the content is still fresh for your audience. Repackaging Your Offer Content. Before we get into how to repromote your offer content via various marketing channels, let's talk about how to do a quick rework of your offer content itself. For a Facebook update, that number rises.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

MARCH 24, 2014

The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. Here are some highlights every inbound marketer could learn from: On Creating Content People Come Back For. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?”

Facebook 28

Facebook Planning Paid Search Agency Inbound Marketing 28

Hubspot

JUNE 22, 2011

The key is to come up with enough content to fill up the time you'll be away so your readers don't even know you're gone. Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay.

Lead Gen 28

Lead Gen Generation Leads Lead 28

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Not providing valuable content.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Metadata

DECEMBER 15, 2020

We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Hubspot

AUGUST 30, 2011

Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Metadata

JUNE 9, 2020

If content is king, then thought leadership is the kingmaker. That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. You envision a future and funnel full of quality leads, pipeline, and revenue. Now the real fun begins. Really hard.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Single Grain

APRIL 1, 2020

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. 7 Easy Ways to Generate and Convert More Qualified Leads. *

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

APRIL 27, 2023

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. This is a long article, so we’ve included a table of contents to help you find your way around. What is a Lead Generation Form? What Do the Best Lead Capture Forms Have in Common?

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Hubspot

JUNE 21, 2010

To improve your company's chances of rising to the top of local search results , review John's 5 steps, which include the following: Create localized content by incorporating geography-based terms. Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and generating leads via LinkedIn.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Unbound B2B

JANUARY 11, 2023

Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner. UnboundB2B is a leading B2B outbound and inbound lead generation company in the USA.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

DECEMBER 20, 2011

Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy. This will make them even more searchable and help people find you and your content in search engines.

Social Media 28

Social Media Optimization Media Social Networks 28