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The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. An endless number of content ideas all on one page.” 16) Content Idea Generator.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Simple economics.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 3) Video Platforms. Do you agree?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Content Management Inefficiency Abounds.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. HubSpot.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog. What Do HubSpot's Compounding Posts Look Like? However, longer posts are clearly the social winners for the HubSpot blog.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Below are some of my B2B email heroes. Email is a critical piece of the tactical mix. Share and Enjoy.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. 66% use Facebook while 54% utilize Twitter.

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3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. The new blog goes live, and you’re feeling great, check that one off the to-do list.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Social shares of 100 popular B2B sites.

25 Key B2B Content Marketing Stats

LEADership

With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. This infographic, featured on OpenView  and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. Join the discussion below.

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How to Build a Great B2B Community on Facebook

Social Media B2B

We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Content. Use custom tabs within your Facebook page.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Kitten!

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. You Need a Content Strategy. It''s so simple. It shouldn''t.

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The Ever Changing Landscape of B2B Social Media

Social Media B2B

When it comes to B2B and social media plans, this can be a particularly challenging concept. Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. Social Media Works for B2B Sales, Too. Read More.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1.

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Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by jeffbullas.com. Content ROI Is a Myth by HubSpot.

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

B2B Lead Generation | Content Marketing. Joe Pulizzi, Content Marketing Expert. Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers. So without further ado, we share Hubspot’s great content below.

How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. Quality – Earlier I mentioned that content is king. Those days are over.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Content marketing is not a tactic, it’s a long-term strategy.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Facebook now allows you to easily convert it into a business Page.). 2.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

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An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week

Hubspot

Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? 10 Ways to Make Your Content More Fun to Read. at all." At one point or another, seemingly everyone producing marketing content for a client or their own company has said this. Simple Secrets to B2B Lead Generation on Facebook [SlideShare].

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot. The new COS optimizes your content for mobile.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. 1. Email.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. Hubspot Marketing Grader. Content Ideas.

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10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content. Gild's Awesome Thought Leadership Content.

Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The Top 20 Content Marketing Blogs I Read Every Day. My own B2B Marketing Insider ?

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. Well, you may be asking yourself “ Why is Brené Brown at Inbound15? ” and “ What can she teach us about B2B marketing? ”. – Jessica Gioglio (Head of Content Lab at Sprinklr ). That’s pretty amazing!

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