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The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. An endless number of content ideas all on one page.” 16) Content Idea Generator.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Content . Simple economics.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Below are some of my B2B email heroes. Email is a critical piece of the tactical mix. Share and Enjoy.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. 66% use Facebook while 54% utilize Twitter.

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10 Ways to Boost Your B2B Content Shares


How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Social shares of 100 popular B2B sites.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. The new blog goes live, and you’re feeling great, check that one off the to-do list.

25 Key B2B Content Marketing Stats


With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. This infographic, featured on OpenView  and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. Join the discussion below.

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The 24 Best Online Writing Tools and Apps


The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Kitten!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. content. challenge in B2B.

How to Build a Great B2B Community on Facebook

Social Media B2B

We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Content. Use custom tabs within your Facebook page.

The Ever Changing Landscape of B2B Social Media

Social Media B2B

When it comes to B2B and social media plans, this can be a particularly challenging concept. Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. Social Media Works for B2B Sales, Too. Read More.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. You Need a Content Strategy. It''s so simple. It shouldn''t.

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Six Expert Guides to Measuring Content Marketing Results


Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by Content ROI Is a Myth by HubSpot.

9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. Well, you may be asking yourself “ Why is Brené Brown at Inbound15? ” and “ What can she teach us about B2B marketing? ”. – Jessica Gioglio (Head of Content Lab at Sprinklr ). That’s pretty amazing!

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How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. Here are the nine things to keep in mind for killer B2B website content. 1. Quality – Earlier I mentioned that content is king. Those days are over.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. This proactive approach made them more of a content expert in the business industry.

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Content marketing is not a tactic, it’s a long-term strategy.

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Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

B2B Lead Generation | Content Marketing. Joe Pulizzi, Content Marketing Expert. Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers. So without further ado, we share Hubspot’s great content below.

An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week


Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience? 10 Ways to Make Your Content More Fun to Read. at all." At one point or another, seemingly everyone producing marketing content for a client or their own company has said this. Simple Secrets to B2B Lead Generation on Facebook [SlideShare].

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. Hubspot Marketing Grader. Content Ideas.

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24 More of the Best Facebook Guides, Stats and Rants of 2012


As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Facebook now allows you to easily convert it into a business Page.). 2.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. 1. Email.

Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The Top 20 Content Marketing Blogs I Read Every Day. My own B2B Marketing Insider ?

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

10 B2B Companies That Create Exceptional Content


One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content. Gild's Awesome Thought Leadership Content.

How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]


HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. This report is designed to give you a much better understanding of how to make your own shareable content. Easy-to-read charts showing the differences between B2B and B2C content.

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The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Well put that behind you and mix up a big ol’ batch of content batter. Why, that’s a $27 saving just for ordering your Easy Bake Content Machine today. Just in case you are thinking the Slap Chop folks are moving in on your sweet B2B gig, this notion of the content machine isn’t new. Marketo, Hubspot and Eloqua have been making noises about them for years. Uh oh.

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Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Content Marketing

Announcing the Next Generation of HubSpot's Inbound Marketing Platform


We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot. The new COS optimizes your content for mobile.

Ask a Content Guy: How Do I Monetize My Content Marketing?


For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It goes to show: You can plan out all the research and intelligent content strategy choices, but sometimes you just make a gut decision that works out. usually advise against making content strategy decisions with your gut. You barely discuss how to monetize content.

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Does Your Content Need a Permanent Home?


Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Are you B2B or B2C? Is your content made for mobile?

The One Effective Use of Facebook for B2B Marketing


You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Not even close. It isn’t demographics. They buy from people.&# Digg this!