chiefmartech

AUGUST 29, 2022

In a world of 100,000+ B2B SaaS products , how could they not be? For startups and specialist apps, integrating with the leading platforms in their category has become a must-have, not nice-to-have, requirement in order to win customers. your DXP) vs. having humans do manual service labor (e.g.,

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

OCTOBER 5, 2022

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle. For example: The digital maturity curve.

Digital Asset Management 101

Digital Asset Management Enterprise Management CMS Development Work Management 101

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. In your inbox. Business email address Subscribe Processing.

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Martech

OCTOBER 30, 2023

Email content tailored according to engagement. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. Offers that are relevant to demographics.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Martech

JULY 20, 2023

Wistia added four AI-powered tools to its B2B video marketing platform. Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. The web technology vendors commerce tools & Content stack are also owned by the Insight Venture Partners.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

AUGUST 25, 2021

There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the rise of new C-suite role, the Chief Community Officer? At the same time, the idea is to integrate ad messages with content meaningful to the audience. It’s nothing new.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. ” Marketing teams use drag-and-drop functions within the CMS to create content on their own. ” Down the road?

CMS Development 75

CMS Development Industry CMS Marketing & Strategy Multi-Channel 75

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

TrustRadius Marketing

OCTOBER 27, 2022

Customizable templates to tailor content to your target audience. The “customizable” is key in this, as customers can often spot a template email a mile away, especially those in B2B spaces. Here are 7 of the best Customer Engagement Platforms (CEP) on the market with reviewer feedback from enterprise customers on TrustRadius.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

ClickZ

APRIL 22, 2020

AI will be at the forefront of content curation (and perhaps even production) going forward. One of my main challenges has been making sure that Sitecore’s not only a well-known leader in the technology and web content management spaces (which it has been for a decade or so), but that it’s also a leader in marketing circles.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Valasys

JANUARY 14, 2020

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud’s Commerce B2B Connector was built on Salesforce & is available on Salesforce AppExchange. What is Coremedia Content Cloud?

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Hubspot

MAY 4, 2018

Cards Against Humanity is more than just a game to me -- it led to an epiphany that shaped the way my company developed its product story around content personalization. If you think about it, playing Cards Against Humanity and personalizing content are surprisingly similar actions.

Product 74

Product Peer-to-peer eCommerce Digital Experience Platform 74

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Composability offers the possibility of integrating solutions from third-party vendors into the platform. Why we care.

Digital Asset Management 104

Digital Asset Management Enterprise Management Marketing Management Optimization 104

Martech

SEPTEMBER 9, 2021

We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. DXP Acquia to acquire DAM and PIM provider Widen. ON24 brings live and on-demand content together . Read more here.

Digital Experience Platform 97

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 97

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

FEBRUARY 8, 2022

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. Q: So I see how this can aid B2C marketers, but what about B2B?

Marketing AI 107

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 107

Convert

MARCH 21, 2023

Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. Most times, your mouse pointer isn’t hovering over the content you’re currently focused on.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52