Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 283

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 283

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Ideal Customer Profiles 121

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 121

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. If you’re producing any kind of video content, you’ll need a YouTube channel. Image credit: fauxels from Pexels.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Feb 24-26, 2020 | Scottsdale, AZ | Website.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it. Or, Gidget Goes to SiriusDecisions Summit 2019.

Conference 122

Conference Account Based Marketing B2B ABM 122

ANNUITAS

MAY 31, 2016

B2B marketers have a love affair with the funnel. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on. You would be hard pressed to sit through any marketing conference and not hear about the funnel. We are obsessed!

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Marketing Funnels B2B Sales 100

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. Anything from best practices, new tactics, and really, anything that will help you get better at booking more meetings and closing more deals. There is no shortage of great sales resources out there. Contents 1. Sales Hacker 2.3

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Martech

SEPTEMBER 27, 2023

Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Organizations then build brand-specific guardrails layered on top of the AI data models to make sure that the content and experiences made from these models conform to brand guidelines, tone and company policies. Get MarTech!

Conference 120

Conference CMS Development Paid Search Agency Marketing Management 120

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. What have you learned in the last year?

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. Sales and marketing must share the same metrics. “We

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Tactics B2B Marketing Planning 100

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. ” We hope to see you there.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve also got to know their company’s processes, organization and purchasing cycles. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) That’s not easy to do. . “ Organization: Exit Five.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Contents 1. Is the Virtual Sales World Here to Stay? Build an Online Resource Guide 5.2

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Seismic

FEBRUARY 5, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. Champion training for new sales activities.

Process 52

Process Tips Marketing Analytics Tools Work Management 52

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Brand awareness at the top of the marketing funnel should flow seamlessly into deeper forms of engagement, nurturing audiences and, ultimately, driving sales.

Account Based Marketing 116

Account Based Marketing ABM B2B Marketing Practices 116

Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. ” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” They call the shots.”

Account Based Marketing 73

Account Based Marketing Buy Process Marketing Automation Services 73

Biznology

MAY 6, 2020

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. A large part of your career trajectory should be supported through ongoing education.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. ” We hope to see you there.

Conference 109

Conference CMS Development Digital Asset Management Marketing Automation Services 109