relationship 
Webbiquity
MARCH 7, 2023
But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. For consultants, here are 10 qualities you should strive to bring every relationship.
Webbiquity
NOVEMBER 29, 2022
Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Like any other relationship, positive change requires continuous effort. Guest post by Alain Glaeser.
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Engagio
APRIL 12, 2024
Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges.
Marketing Insider Group
JULY 14, 2020
Here are just some of the ways B2B sales will change as a result of this pandemic. Here’s how you can still maintain those new relationships you’ve created before this pandemic happened. Buyers demands are changing their needs from B2B businesses. Companies have shifted most of their marketing efforts to digital selling.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
Webbiquity
FEBRUARY 16, 2021
Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.
Vision Edge Marketing
MARCH 26, 2024
Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Chatbots and Automated Tools: In the realm of B2B interactions, chatbots and automated tools are revolutionizing customer support.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
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At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. B2B business-client relationships are often more complex than those in the consumer world. In such a complex environment, how can loyalty marketing help? as if they are a consumer? The answer may surprise you.
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It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The importance of early engagement.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.
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