Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Because a B2B recipient will never buy anything on an impulse.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 15% of email users change their email address one or more times a year.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Detecting drops in engagement early is essential.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. Such nurturing helps them turn into paying customers.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Email New Subscribers Within 24 Hours Timing is everything in email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. “We We’d like to know how it’s been for you.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Email New Subscribers Within 24 Hours Timing is everything in email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Learn how …”). and dollar signs ($$).

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Sage Marketing

AUGUST 21, 2023

In today’s fast-paced business landscape, B2B marketers are constantly seeking ways to enhance efficiency and deliver personalized communication at scale. B2B email automation emerges as a powerful tool to streamline marketing processes, nurture leads, and drive conversions.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? Guest post by Jerusha Carolin.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Binary Demand

APRIL 24, 2023

[ps2id id=’overview’ target=”/]Are you still confused about creating a B2B email marketing strategy? Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. With the right approach and tools, B2B email marketing can be a powerful way to engage your audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DiscoverOrg

MARCH 8, 2017

However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. Email bots. The culprit?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Vision6

OCTOBER 20, 2021

But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. That’s why we’re here to help you generate more leads with email marketing so that you have even more chances of converting new customers. Offer lead magnets with gated content. Referral programs.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. How can GDPR be good for email marketing campaigns?

Email Marketing 302

Email Marketing Campaigns Opt-in Planning 302

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Recent statistics have shown that 4 billion people around the world use email, and that over 300 billion emails are sent every day! Don’t be shy with it.

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so. When was the last time you checked your spam folder?

Deliverability 62

Deliverability Email Marketing B2B Marketing Advertising Agencies 62

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. Of course, I was aware that B2B initiatives required a different approach than my typical consumer outreach, so I made the necessary tweaks. What is B2B email marketing? A great lead magnet.

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Optinmonster

OCTOBER 27, 2020

The team at OptinMonster has always been dedicated to getting you higher quality leads in the most efficient way possible. And today, we’re taking things a step further with our new Lead Verification feature. Let’s take a more in-depth look at what Lead Verification is and why it matters. It drives more profits.

Lead Scoring 89

Lead Scoring Lead Ranking Leads Lead 89

PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. Lead generation is hard. It's not something you can do reactively, either. If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. It's not surprising.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

PureB2B

MAY 30, 2022

Most of these strategies go hand-in-hand with cold calling, and just because you're trying them, your sales team can keep dialing. 80% of buyers prefer to be contacted over email than a call, and cold calling can leave a bad taste in some buyers' mouths. Best Strategies to Generate Sales Leads Without Cold Calling.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is Email Marketing?

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

DiscoverOrg

OCTOBER 4, 2016

Instead, we believe the problem lies in failing to address the evolving trends of email technology and best practices. If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it. Your Email List Is Old and Dirty.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259