The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. This improves the overall quality of your email list and ensures that your data remains up to date.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. This implies that you can follow a few simple guidelines. Because that matters a lot.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? SPF creates a record in your Domain Name System (DNS) that lists the authorized servers that can send emails on behalf of your domain. If you do not have an SPF in place, your emails risk being rejected or spam folder.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data.

CRM 52

CRM Enterprise Management Business Work Management 52

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Get down to the root causes of misalignment and poor lead follow-up.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

SalesIntel

JUNE 2, 2021

According to Campaign Monitor, 59% of B2B marketers consider email their top revenue-generating marketing channel. Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Email automation can simplify the research. Use Website Visitor Data. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Top eBook of the Month: The Art of B2B Selling. Not every business can set the pace due to a lack of resources, strategy, or other limitations. We Want Our Clients to Lead…. We want our clients to lead without struggling for their own leads.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. Don’t Neglect Design.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. Without accurate contact data, though, all the other data is useless.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Spam Blocker. Or is it an opportunity? What if there was a better way?

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Spam Blocker. Or is it an opportunity? What if there was a better way?

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. DUANE: Focusing on a single tactic means you often overlook the bigger picture, leading to more problems overall.

SEO 100

SEO SERP Work Management Lead Scoring 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. 2009 was the year in which Marketing Automation really took off. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100