The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. – Crystal Martin, Art Director. “I
KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.
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Only B2B
APRIL 24, 2024
Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? Strong MQL to SQL conversion [lead nurturing]. Leverage demand generation to create a buzz and attract potential customers, then nurture them with high-quality content and targeted messaging through inbound marketing.
Webbiquity
SEPTEMBER 7, 2010
Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”
Martech
JUNE 14, 2023
And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Staying engaged with prospects who aren’t ready to buy yet Keeping prospects engaged isn’t just about lead nurturing — it’s about staying top of mind. In your inbox.
Circle Studio
FEBRUARY 7, 2018
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. For those contacts remaining, set up a lead nurturing campaign.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?
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