Tony Zambito
MAY 12, 2011
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.
Tony Zambito
MAY 11, 2011
Image via Wikipedia. If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.
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Tony Zambito
APRIL 26, 2010
Image via Wikipedia. It also seems that in the concept of buyer personas, there has been misguided efforts to engage in an oversimplified process of creating a composite of many data points. This leads me to the next rule: Rule 7: Avoid Building a Wire Mesh of Data Points When Creating Buyer Personas. .
Tony Zambito
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. Buyer Journeys : we’ve seen a major shift here in what I have referred to as self-directed buyer journeys.
Envy
MAY 2, 2019
Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Where do they live?
Tony Zambito
MAY 5, 2011
Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction. The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. . That is, until now.
Tony Zambito
DECEMBER 12, 2010
Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. Buyers are asking for better experiences and better solutions. The end result being a unique buying experience for their buyers.
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