Kaon

JULY 5, 2017

2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Can Virtual Reality Help Us Make Better Buying Decisions? GE Healthcare & Becton Dickinson Win Dx Creative Award. from Forbes. Plus, scope out upcoming events where you can find out more about Kaon !

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

JULY 29, 2016

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JUNE 18, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Siemens Building Technologies: Communicator Award of Distinction, Integrated Campaign, B2B.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 22, 2019

Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism. View the power of the Kaon LDT (as demonstrated by a Kaon customer): [link].

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

OCTOBER 21, 2015

Gain buy-in for new technology. It took four months to develop the virtual version from idea to completion, and about half that time was devoted to working out the standard non-disclosure agreements with the vendor while the other half was spent in development of the virtual product.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

SEPTEMBER 21, 2015

What is the profile of the company most likely to buy your product? Filed under: Marketing Guru Tagged: B2B marketing , business priorities , communication , Customer experience , Hubspot , Inbound , Marketing Relationships , Partnerships , Relationships. Two-way relationship- each partner needs to feel equal in their relationship.

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Kaon

DECEMBER 5, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

OCTOBER 4, 2017

Emotional connections — with B2B purchases, research has shown that building an emotional connection is at least as equally important as creating a logical case for people to buy. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Customers become more informed (because the engagement was more effective) and they become much more likely to buy (because they have understood your true value though an in-depth engaging experience).

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

MARCH 15, 2016

Cisco has to buy the components, build it, house it, and ship it. Filed under: 3D Products , Trade Show Trends Tagged: B2B , business challenges , Cisco , Kaon , Kaon Interactive , Kaon v-Rack , trade show , VMWorld 2015. Building the physical rack is expensive. – See more at: TSNN.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

OCTOBER 11, 2017

Customers can now see how these products would really look (and fit) before they buy. There are business-to-business (B2B) applications, too. WayfairView uses Google Tango technology and can be used on the Lenovo Phab2 Pro and the ASUS ZenFone AR.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

FEBRUARY 27, 2020

B2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

MARCH 26, 2019

It’s a pervasive challenge for enterprises to convey their complex products and solution messaging to a variety of customers within their buying ecosystems.”. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

JANUARY 2, 2020

Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. 3 Welcome Kaon Class of 2019!

Digital Transformation 29

Digital Transformation Case Study Case Studies Class 29

Kaon

NOVEMBER 9, 2017

When a sales team buys into the company’s values, visions and strategic goals they will develop a sales culture that links up with the brand guidelines and focuses on the positive aspect of the brand. A salesperson who’s a good fit for your company will believe in your company’s core values.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

MARCH 25, 2020

For B2B companies, we know that customer engagement is the key to conveying value, and, in particular, differentiated competitive value. When times are good and customers are buying, there appears to be little impetus to innovate. B2B Buyers Act Like Consumers. Kennedy said, “The time to repair the roof is before it rains.”

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

MAY 28, 2020

Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions. Click here to read the latest press release.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

JUNE 26, 2019

Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

OCTOBER 21, 2020

Since the beginning of his career, Thomas has worked in international B2B sales within the exhibition/interior design, telecommunications, and meeting/event/congress industries. Thomas is of Dutch nationality, meaning that he is a straight-forward guy who speaks directly and will help his customers, whenever needed, during the buying process.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Original article posted on MarketingProfs.com. Here are some lessons learning from the world of content marketing. Focus on engagement . Same brand, same message, same value story. Face-to-Face Interactions: The Most Effective Venues.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100