B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. videos of customer testimonials. I believe this is a sign of disruptive technology (Internet, Web 2.0)

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

MAY 6, 2013

For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? I know the concept of not buying exhibit space may not be that popular with show management, but some companies just don’t have the budget to go all out on a trade show.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter'

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Next, create a marketing persona for each type of person who will buy your product. Marketing Research and Analysis analysis b2b marketing research' Too many business people jump right into tactics when it comes to marketing.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JULY 19, 2013

What can B2B marketers learn from this retailer? According to Larissa Faw, millennials don’t want to buy in a boring environment. So how can we B2B marketers enchant buyers? We need to make buying fun, or at least interesting. So, my B2B colleagues, are you enchanting buyers? We need to tell our story.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? People want information when they are ready to buy, not when you want to sell.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think? None of the above?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Let me tell you, in today’s world of total transparency and people who buy because they like your story – you are not establishing trust with your marketing presence. Mobile shopping and buying will dominate marketing within the next few years.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0,

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

DECEMBER 2, 2013

Not every B2B business has an e-commerce website or is willing to discount prices. Provide a branded promo item related to online buying (a mouse pad, a computer screen wipe, a wrist rest). inbound marketing b2b content marketing' Flickr Phot by MrsDKrebs, Some Rights Reserved. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel).

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Rather, B2B marketers need to take a stand to stand out. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 20, 2013

It leads to increased business, since people buy from people they know, like and trust. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. Marketing Soapbox b2b marketing trust' Doing business today requires transparency, which builds trust with your customers and partners.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 11, 2015

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” sources before they make their buy decision and go to a website or store to buy. .”

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. But now, due to the socialization of buying and marketing, it’s more difficult to control your brand. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.).

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 6, 2010

I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. What can B2B marketers learn from this? Today pe0ple are not buying just products or services. They buy with their emotions; they are buying a story. What’s your B2B marketing story? Photo by ??[Sakura

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

MARCH 21, 2012

This was your TOFU, or your activity generating leads at the top of the buying funnel. B2B marketers need to invest more in MOFU, or middle of the funnel marketing activities. These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

MARCH 23, 2012

But today B2B marketers are much better of investing in organic search engine optimization and great content. They want someone they trust to tell them what to buy. Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) The way people buy has changed forever. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). and lead , among other things.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. At the end of the webinar, the rep offers an incentive to buy the software within one week. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” The answer comes down to three questions B2B marketers can answer for their buyers. B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 19, 2010

What is Inbound Marketing and why is it important to B2B marketers? Part 2 : Engage prospects as they follow your conversation and gather buying data, all the while measuring their activity and interest. Why is this important for B2B marketers? Instead of the sales cycle, Inbound Marketing recognizes the buy cycle.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. We want to buy from human beings, not from the Internet. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.” Please comment below.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. We want to buy from human beings, not from the Internet. For some ideas about how to increase your ROI on trade shows, see my post “ Trade Show Tricks to Maximize B2B ROI.” Please comment below.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 6, 2012

But what is really happening once a prospect lands on your B2B website? People buy from people they like. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Do they see you as credible? Trustworthy? A business with no humans behind it is suspect.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Is your B2B marketing transparent? Most buyers can smell a rat these days. Studies have shown that people make decisions with their hearts. Photo by Gruntzooki on Flickr.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Is your B2B marketing transparent? Most buyers can smell a rat these days. Studies have shown that people make decisions with their hearts. Photo by Gruntzooki on Flickr.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100