B2B Marketing Traction

JANUARY 19, 2012

Optional - A blog logo (it’s great to brand the blog with a graphic or image, but not necessary from the start). Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Are there any other must-have blog features, in your opinion?

Business Blogging 100

Business Blogging Features RSS Blogger 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. In-person events are still the most effective channel for B2B marketers. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Webbiquity

DECEMBER 5, 2011

For that reason, think about your blog categories carefully: create category tags that will be meaningful and useful to both human readers and search engine spiders. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Social media. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

AUGUST 23, 2010

What's the missing, yet critical element for successful B2B marketers? It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. What’s the Best Social Media Monitoring Tool?

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Webbiquity

JULY 6, 2010

Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. These are the posts that readers have “voted&# as the best by their traffic so far. How to Write an Effective Business Blog. The One Effective Use of Facebook for B2B Marketing. This one surprised me.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. But two great sources are blog directories and RSS syndication sites. Blog URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

FEBRUARY 10, 2011

10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. WordPress SEO. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

APRIL 21, 2010

Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced. Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 25, 2012

71% of B2B buyers go to the internet to get that information. He's since been able to rank in the top four organic search results for Distinctive Landscaping's top keywords and double its website's overall traffic in the span of just a year. How does content get exposed to other people on the network?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

Stats 243

Stats Twitter Linkedin Planning 243

Webbiquity

JANUARY 1, 2019

Here are a dozen of the best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. The Top B2B Marketing Trends for 2018 – A Meta-Analysis. How to Build a B2B Marketing Team.

Work Management 211

Work Management Marketing Management Screencast Stats 211

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MAY 24, 2012

7) B2B marketers use email segmentation heavily. 84% of B2B marketers use segment targeting in their email campaigns. This data supports the argument for investment of marketing time and resources in blogging and social media. 10) Social media adoption has grown drastically in the U.S. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. 79% of B2B buyers share white papers with their coworkers. Blogging Stats. Industries that blog tend to reach 55% more web traffic. Blog posts are among the most shared content online.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. My blog just had its one year anniversary. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MediaPost ).

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Paid Content Social Media Stats Social Marketing 100